How long does SEO take?

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results.

We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how everything fits together, and why you need an expert handling your SEO.

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10 tips for avoiding shady SEO providers

how to spot shady SEO providers

Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability to right the ship before it goes full Titanic.

Some of the red flags you should be watching out for are:

  • Low quality, duplicated content
  • All you get is blog posts
  • Guaranteed ranking
  • No access to Google Analytics
  • No monthly reporting

…and, well, 5 other gems that you really shouldn’t miss.

Give a click here to read the rest and get smarter about SEO.

NADA 2016 – Man on the Street Interviews

For this week’s Wednesday Workshop video, we’re taking you back to the NADA convention The Hair and The Beard shot a bunch of man on the street interviews that will make you smile. We asked some hard-hitting questions, and hopefully the answers we uncovered will help your dealership thrive in 2016. We want to extend a big thank you to all the dealers and industry friends that helped make what you’re about to see AWESOME! Enjoy!

NADA 2016 – Speaker Presentations

NADA is over, but the learning never stops. Three top DealerOn execs took the stage and delivered some great thought leadership presentations. We heard from lots of dealers that the knowledge they dropped was wildly helpful.

Now, we know that not everyone could make it to NADA and some of those that did go made the wrong decision and skipped these presentations. That’s OK. We have you covered.

Here are all 3 of the presentations from Greg Gifford, Ali Amirrezvani and Jeff Clark:

Automotive SEO Is Serious Business

Learn the difference between traditional and local SEO. Discover easy ways to spot shady SEO providers or how to optimize the signals for local SEO in-house. You will leave with a clear understanding of the on-site and off-site signals that will help your dealership stay at the top of local searches.

Download Greg’s slides

Killer Mobile Marketing Strategies That Drive Sales

Learn how to build a strategy for marketing to mobile consumers. Discover how to optimize your online presence for mobile car buyers; websites for Google’s mobile algorithm; paid search budgets, targeting, and landing pages for mobile automotive consumers; and mobile email sales and service campaigns.

Download Ali’s slides

Digital Secrets that Fill Service Lanes

Find out how to dominate the digital market and fill your service lane. Learn from case studies and real-world examples of forward-thinking dealer groups that are winning the online marketing battle against national service center chains in the exploding fixed-operations market.

Download Jeff’s slides

Presentation from Brighton SEO [VIDEO]

I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal).

Instead of just sharing Local SEO tips, I also talked about various methods for marketing to local customers. After burning through a few SEO tips, I talked about PPC, email marketing, video marketing, Facebook ads, and beacons.

Kick back and watch, and you’ll learn tons of helpful information about marketing to customers who are local to your dealership.

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