In this week’s Wednesday Workshop, we talk about shifting how you think about SEO. Too many dealers think of SEO as an expense that needs to be tolerated… when actually, SEO in an investment in the future. SEO isn’t about big gains and winning tomorrow, it’s about incremental gains that help you dominate in the future.
In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories.
In this week’s Wednesday Workshop video, I share the results of our research into the new Questions and Answers section on Google My Business. Check it out to see the breakdown of questions categories – you’ll be shocked to see how many hot leads go completely ignored! You’ll watch this video and then rush over to your GMB listing to see what you’ve missed…
In this week’s Wednesday Workshop video, we share the 10 best SEO-themed Valentine’s Day cards. After scouring the internet and paring down the choices to the top ten, we ended up with a list of pretty funny cards. Check them out and let us know what you think in the comments below!
There are over 200 ranking factors that make up the organic search algorithm; and while Google doesn’t come right out and tell us what all of them are, experimenting with various elements of optimization is how we learn more about how sites best perform in search. Most of us are very aware of some of the biggest factors, including: keyword placement throughout your website, healthy backlink profiles, presence of a verified Google My Business listing, etc.; but what about some of the more obscure search engine ranking factors? How do we optimize for the unknown? To answer this question, we are going to break down four ranking factors in Google’s algorithm you probably aren’t aware of. Continue Reading