It’s been two months since COVID-19 put an unexpected pause to our daily lives. Sheltering at home has produced a corresponding increase in online activity, but how does that translate to SEO? In the past two months, our team has been trying to determine just that, by monitoring the impacts to organic traffic volume, search behavior, and make/model pageviews.
Over the last couple of years, we’ve shared a lot of Google My Business updates with you in our Wednesday Workshop videos; everything from your listing becoming your new home page, to other GMB adaptations you must make to stay competitive. Now, during this time of great commercial uncertainty, it is more essential than ever to make sure you’re monitoring your Google My Business listing closely.
Over the last few weeks we have seen Covid-19 go from a minor concern to a major obstacle in our daily lives. During this same time DealerOn as a company has taken every precaution in order to keep our employees 100% healthy and our workflow 100% operational. This includes starting our work from home initiative last week and proactively stress-testing all of our systems.
The main questions we’ve received so far are 1) Will our organic traffic be impacted? and 2) Should I pause SEO in the short term since foot traffic to the stores is going to slow down? The short answers to these two questions are 1) Yes and No and 2) No! but let me elaborate….
When determining where your page ends up on search results, the one thing Google takes into account more than any other factor are links. Not your links, but the links from other sites to yours (known as “backlinks,” because they link back to you). Getting a lot of these backlinks is a process known as link building, and it’s one of the most important aspects of SEO.