Google’s algorithm is constantly changing. What is vital for SEO one day might not be so the next. Currently, there are five common pitfalls, and I’m going to go over each of them and outline a few simple guidelines to keep your site from falling in.
Google and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yesterday might not work today, which is why this is a never ending process as opposed to a defined goal. Today, we’re going to go over some of Google’s changes to help you stay on top of the game.