Google has once again updated their algorithm, and as usual, they’re holding their cards close to the vest. Here is a list of some important pieces of the update they did make public that you should be aware of.
Way back in 2009, Google’s Matt Cutts mentioned offhandedly that Google used over 200 variables to determine SERPs. While this number might very well have been accurate at the time, and it’s impossible to know for certain, it’s likely that it’s an exaggeration. Don’t chase 200 phantoms. Instead look at these 11 factors we know for certain impact SEO.