Your website’s primary purpose is to generate conversions in the form of leads. Measuring how well your site does this is an important part of optimization. Today we’re going to go over which metrics you should be looking at and what they mean for a dealership’s online presence.
Not long ago, Google held a conference with leaders from almost 50 global retailers to discuss how e-commerce platforms are changing digital advertising. We collected these five SEM lessons to share with you.