DealerOn is a Toyota-approved website provider, so now everything’s easier for you. Including your choice. All the leads, all the profit, and none of the headaches. Make the easy choice with DealerOn and get better results NOW!
The industry’s first native e-commerce solution.
DealerOn’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. DealerOn’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.
Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, DealerOn’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.
Native
Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.
Automated
Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.
Transparent
Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.
COSMOS PACKAGES
A PACKAGE TO FIT YOUR DEALERSHIP
We offer a variety of packages to fit the needs of any Toyota dealership. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.
CORE $1,599/MO.
- ADA Compliant Platform
- accessiBe® ADA Tool
- HTTPS
- Call Tracking
- Dedicated Account Team
- Inventory Management
- Custom Compliant Homepage Design
- Enterprise Specials Manager
- Local SEO Fundamentals
- Data Hub (powered by Google Analytics)
- Integrated WordPress Blog
- Structured Data Optimized for Local Businesses
- Unlimited Inventory Exports
- Loop Alerts
- Loop Send-By-Text
- Loop eWallet Coupons
- Search Valet
- Video Hero (Optional Homepage Video)
- Lead Driver Coupons
MOST POPULAR PACKAGE
PREMIER $2,299/MO.
- ADA Compliant Platform
- accessiBe® ADA Tool
- HTTPS
- Call Tracking
- Dedicated Account Team
- Inventory Management
- Custom Compliant Homepage Design
- Enterprise Specials Manager
- Local SEO Fundamentals
- Data Hub (powered by Google Analytics)
- Integrated WordPress Blog
- Structured Data Optimized for Local Businesses
- Unlimited Inventory Exports
- Loop Alerts
- Loop Send-By-Text
- Loop eWallet Coupons
- Search Valet
- Video Hero (Optional Homepage Video)
- Lead Driver Coupons
- Lead Driver Geo-Fencing
- Lead Driver Behavioral Targeting
- A/B Testing (Consulting Included)
- PriceStak Line-Item Incentives
- PriceStak Payments
- PriceStak Locked Offers
- PriceStak Homepage Shop-By-Payments
- Listings Manager
MOST POWERFUL PACKAGE
ELITE $3,099/MO.
- ADA Compliant Platform
- accessiBe® ADA Tool
- HTTPS
- Call Tracking
- Dedicated Account Team
- Inventory Management
- Custom Compliant Homepage Design
- Enterprise Specials Manager
- Local SEO Fundamentals
- Data Hub (powered by Google Analytics)
- Integrated WordPress Blog
- Structured Data Optimized for Local Businesses
- Unlimited Inventory Exports
- Loop Alerts
- Loop Send-By-Text
- Loop eWallet Coupons
- Search Valet
- Video Hero (Optional Homepage Video)
- Lead Driver Coupons
- Lead Driver Geo-Fencing
- Lead Driver Behavioral Targeting
- A/B Testing (Consulting Included)
- PriceStak Line-Item Incentives
- PriceStak Payments
- PriceStak Locked Offers
- PriceStak Homepage Shop-By-Payments
- Listings Manager
- Advanced Listings Manager
- Apex Digital Retailing
- Beacon ROI Reporting
- Symphony Automation Bundle
- Design Studio
COSMOS FEATURES
NEW SRP (SEARCH RESULTS PAGE)
A modern SRP designed for today’s car shopper. Unlock a host of new features including a widely demanded grid view, a new photo gallery that generates 6x more interactions and a brand-new filtering experience.
PRICESTAK PAYMENTS
Harness the power of payments directly on your site. PriceStak Payments allows you to showcase lease, cash, and finance offers for every vehicle in your inventory. Already have a digital retailing tool? Don’t worry we have you covered, PriceStak Payment can match calculations with any existing digital retailing provider, creating a seamless shopping experience for your customers.
LEAD DRIVER
Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.
APEX DIGITAL RETAILING
A native customer-first eCommerce technology designed to allow shoppers browsing your inventory to instantly design a payment plan tailored to their needs. Its unique interface creates a transparent shopping process between you and your customers that fosters trust and speeds up the car buying process.
Apex bridges the gap between online and off-line shopping by guiding customers through an easy trade valuation process, smart incentive selection, F&I / accessory menu, live credit pulls/ decisioning and document uploads – saving you time and money while creating a seamless consumer experience for your customers.
LISTINGS MANAGER
Quickly and easily manage all of your critical business listings simultaneously directly from the DealerOn website platform. By connecting the DealerOn platform to listings services like Google Business Profile, updates to hours and other vital business information is seamlessly reflected across your entire online presence with a few clicks of a button. Listings Manager also integrates with DealerOn’s Enterprise Specials Manager and Symphony Automation Suite to automatically post specials to your Google Business Profile as offer posts.
ADVANCED LISTINGS MANAGEMENT
Advanced Listings Management layers on top of our basic listings manager service and allows dealers to manage 20+ Local listing sites. It allows for comprehensive reputation and review management and provides robust local intelligence – including sentiment analysis, local brand visibility scores, keyword ranking, competitive analysis and much more.
SYMPHONY AUTOMATION SUITE
Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.
LOOP
Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.
LOOP E-WALLET COUPONS
Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.
LOOP SEND-BY-TEXTS
Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.
LOOP ALERTS
Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.
DESIGN STUDIO
Design Studio is an integrated DealerOn application that allows dealers to generate beautiful agency quality creative without the cost. Design Studio employs an easy to use drag and drop interface that allows dealers to select from hundreds of pre-built templates that can be customized to their needs. Dealers can also have custom templates designed and uploaded for their dealerships to build banners and other image-based creative.
THE DEALERON DIFFERENCE
THE NUMBERS TELL THE STORY
WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS
+171%
Increase in leads for New Smyrna Beach Chevrolet
+255%
Increase in leads for Toyota of Olympia
+187%
Increase in leads for Scott Clark Honda
REAL RESULTS:
TOYOTA OF BOWLING GREEN
FROM A DEALERSHIP LIKE YOURS
Since 1982 Toyota of Bowling Green has thrived by offering a large selection of vehicles and award-winning customer service. Their hands-on approach and boutique experience proves that they are committed to their customers, and they needed a digital marketing provider that was equally committed.
To offer the white-glove experience that would set them apart online, Toyota of Bowling Green needed a digital marketing partner that would work closely with their team and provide superior, personalized service. Bowling Green choose DealerOn as their digital marketing provider and hasn’t looked back. DealerOn provides Bowling Green’s elite website featuring an award-winning responsive design that was guaranteed to drive results.
“After talking to DealerOn, I was just blown away by their platform,” said Kinny Landrum, a sales professional and auto consultant at Toyota of Bowling Green. “DealerOn treated me like I was valuable, and that my business was valuable to them.”
+113%
Increase in Daily Site Visitors
26%
Increase in Conversion Rates
DealerOn put the power of their high-converting website platform to work and the results speak for themselves. Through DealerOn’s premier website platform, which has been strategically optimized for conversions, Bowling Green saw daily site visitors increase by 113% and conversion rates improve by 26%. After a continued partnership with DealerOn’s team, they saw their daily leads increase by 168%.
DealerOn helped deliver a huge increase of sales opportunities for the Toyota of Bowling Green team, but Landrum believes what really set the team apart was their commitment to a superior experience. “What’s huge for me is customer service,” said Landrum. “DealerOn provides incredible support, and they’re very responsive to fix [things] or even teach [us] how to fix it. The responsiveness of the team is unusually good for this industry with website providers.”
The responsiveness of the team is unusually good for this industry.
— Kinny Landrum, Toyota of Bowling Green
It’s not just the customer service that Landrum is happy with, he loved the way the team put together a clean layout and how its performance has improved. “We’re happy with our ROI with DealerOn, and organic traffic performs very well in reference to the amount of leads we’re getting and number of deals closed,” Landrum said. “Calls to Action (CTA) are great and very well placed. We had DealerOn add the window stickers to the VDPs and it’s been awesome.”
This was an investment Landum doesn’t regret due to the attention and value the DealerOn team gave to his dealership. “I’m a very happy person; a very happy client.”
WHAT WE DO FOR YOU
TO HELP YOU SELL MORE CARS
At DealerOn, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.
Ongoing Site Optimizations
Digital Marketing Strategy
New Products / Features
Best Practices Consulting
Analyze Metrics
Support
FROM OUR CUSTOMERS
“DealerOn’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from DealerOn!”
— Jeffrey Running, e-Commerce Director Fremont Motor Company
RESPONSIVE WEBSITES
ONE SITE, ANY DEVICE, BEST FOR SEO
DealerOn’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:
Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using chevrolet.com for desktop and mobile instead of using mobile.chevrolet.com for mobile phones) improves indexing and consolidates all inbound link value.
Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.
Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.
Future Proof According to Google Analytics, in 2014 the average Toyota website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.
ADA COMPLIANCE
THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE
DealerOn has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into DealerOn’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.
LEAD DRIVER BEHAVIORAL TARGETING
BEHAVIORALLY DRIVEN TARGETED OFFERS
Lead Driver Behavioral Targeting is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having Lead Driver Behavioral Targeting on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO’s. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.
LEAD DRIVER COUPONS
EFFECTIVE, NON-INTRUSIVE MOBILE COUPON
In 2019, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Lead Driver Coupons. The Lead Driver Coupons is an effective, non-intrusive way to target potential customers on their mobile devices. With Lead Driver Coupons, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.
ENTERPRISE SPECIALS MANAGER (ESM)
CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL
Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.
A/B SPLIT TESTING
TESTING MAKES PERFECT
DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.
COMPREHENSIVE REPORTING
KNOWLEDGE IS POWER
All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.
ELITE SEO
LOCAL SEO PACKAGES
DealerOn’s active local SEO management service enhances your local search visibility through expert, ongoing optimization of critical on site and off site signals. Plus we provide detailed reporting to keep you in the know. The descriptions below are a somewhat simplified description of our offerings. To learn more about the extensive breadth and depth of our active local SEO services, please get in touch with us.
BASE $1,499/MO.
PRELIMINARY RESEARCH & SETUP
- Google Analytics Setup, Google Search Console Setup
- Metadata Audit, URL Audit, Content Audit
- Keyword Research, Optimization Roadmap
ON PAGE OPTIMIZATIONS
- Metadata Creation / Curation
- Strategy-Based Content Creation
- Internal Link Building
- Local Search Optimizations
- Model Research Pages (4)
- Custom Blogs (1/mo.)
OFF PAGE OPTIMIZATIONS
- GBP Verification & Management, Bing Listings
- Backlink Monitoring & Cleanup
SOCIAL MEDIA & REPUTATION MANAGEMENT
- Facebook Posts (1/week)
- Twitter Posts (2/week)
- GBP Posts (1/mo.)
- GBP Q/A Monitoring & Response
WEBSITE MANAGEMENT (DealerOn Website Platform Clients)
- Fully Responsive Website
- ADA Ready
- 301 Redirects for Top Pages of Previous Site
- SSL Certified & Securitys
- Call Tracking
- Website Health Maintenance
- Schema
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
WEBSITE MANAGEMENT (Non-DealerOn Platform Clients)
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
REPORTING
- Performance & Strategy Review Calls (Bi-Monthly)
- Custom Performance Reports (Monthly)
ADDITIONAL SEO SUPPORT
- SEO Consultant Support via Email (Unlimited)
- Competitor and Investigatory Support via Email (2x/year)
CORE $2,000/MO.
PRELIMINARY RESEARCH & SETUP
- Google Analytics Setup, Google Search Console Setup
- Metadata Audit, URL Audit, Content Audit
- Keyword Research, Optimization Roadmap
- Competitive Research, Online Presence Audit
ON PAGE OPTIMIZATIONS
- Metadata Creation / Curation
- Strategy-Based Content Creation
- Internal Link Building
- Local Search Optimizations
- Model Research Pages (8)
- Custom Blogs (2/mo.)
- Comparison Pages (2/year)
- Image Optimizations
OFF PAGE OPTIMIZATIONS
- GBP Verification & Management, Bing Listings
- Backlink Monitoring & Cleanup
- Active Backlink Creation
- Local Citation Creation & Optimization
SOCIAL MEDIA & REPUTATION MANAGEMENT
- Facebook Posts (4/week)
- Twitter Posts (4/week)
- GBP Posts (1/mo.)
- GBP Q/A Monitoring & Response
- Integrated Content Marketing
- Facebook Reviews Monitoring
- GBP Reviews Monitoring
WEBSITE MANAGEMENT (DealerOn Website Platform Clients)
- Fully Responsive Website
- ADA Ready
- 301 Redirects for Top Pages of Previous Site
- SSL Certified & Security Checks
- Call Tracking
- Website Health Maintenance
- Schema
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
WEBSITE MANAGEMENT (Non-DealerOn Platform Clients)
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
REPORTING
- Performance & Strategy Review Calls (Monthly)
- Custom Performance Reports (Monthly)
- Goal Conversion Tracking
- Visual Analytics
ADDITIONAL SEO SUPPORT
- SEO Consultant Support via Email (Unlimited)
- Competitor and Investigatory Support via Email (4x/year)
ELITE $3,000/MO.
PRELIMINARY RESEARCH & SETUP
- Google Analytics Setup, Google Search Console Setup
- Metadata Audit, URL Audit, Content Audit
- Keyword Research, Optimization Roadmap
- Competitive Research, Online Presence Audit
- Reputation Management Research
ON PAGE OPTIMIZATIONS
- Metadata Creation / Curation
- Strategy-Based Content Creation
- Internal Link Building
- Local Search Optimizations
- Model Research Pages (All)
- Custom Blogs (4/mo.)
- Comparison Pages (4/year)
- Image Optimizations
OFF PAGE OPTIMIZATIONS
- GBP Verification & Management, Bing Listings
- Backlink Monitoring & Cleanup
- Active Backlink Creation
- Local Citation Creation & Optimization
SOCIAL MEDIA & REPUTATION MANAGEMENT
- Facebook Posts (7/week)
- Twitter Posts (7/week)
- GBP Posts (4/mo.)
- GBP Q/A Monitoring & Response
- Integrated Content Marketing
- Facebook Reviews Monitoring
- GBP Reviews Monitoring
- Yelp Reviews Monitoring, Active Reputation Management
WEBSITE MANAGEMENT (DealerOn Website Platform Clients)
- Fully Responsive Website
- ADA Ready
- 301 Redirects for Top Pages of Previous Site
- SSL Certified & Security Checks
- Call Tracking
- Website Health Maintenance
- Schema
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
WEBSITE MANAGEMENT (Non-DealerOn Platform Clients)
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
REPORTING
- Performance & Strategy Review Calls (Monthly)
- Custom Performance Reports (Monthly)
- Goal Conversion Tracking
- Visual Analytics
ADDITIONAL SEO SUPPORT
- SEO Consultant Support via Email (Unlimited)
- Competitor and Investigatory Support via Email (Unlimited)
