CHOOSE THE BEST
DealerOn is a Toyota-approved website provider, so now everything’s easier for you. Including your choice. All the leads, all the profit, and none of the headaches. Make the easy choice with DealerOn and get better results NOW!
WEBSITE PACKAGES
A PACKAGE TO FIT YOUR DEALERSHIP
We offer a variety of packages to fit the needs of any Toyota dealership. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.
CORE $1,399/mo
- Responsive Website Platform
- HTTPS
- Up to 8 Call Tracking Lines
- Inventory Management
- Custom Compliant Home Page Design
- Enterprise Specials Manager (ESM)
- SEO Capabilities
- Google Analytics Reporting Suite
- Integrated WordPress Blog
- SEO Accelerator Platform
- Unlimited Inventory Exports
- Mobile Lead Driver
- Lead Accelerator Coupon
- Price Drop Alert
- Send to Mobile
- Search Valet
- Video Hero
MOST POPULAR PACKAGE
ADVANCED $1,899/mo
- Responsive Website Platform
- HTTPS
- Up to 8 Call Tracking Lines
- Inventory Management
- Custom Compliant Home Page Design
- Enterprise Specials Manager (ESM)
- SEO Capabilities
- Google Analytics Reporting Suite
- Integrated WordPress Blog
- SEO Accelerator Platform
- Unlimited Inventory Exports
- Mobile Lead Driver
- Lead Accelerator Coupon
- Price Drop Alert
- Send to Mobile
- Search Valet
- Video Hero
- eWallet Coupons: Google Pay / Apple Wallet Coupons
- Geo-Fencing w/Targeted Offers
- Edmunds Vehicle Reviews
- A/B Testing (Consulting Included)
- Behavioral Targeting System (BTS)
- Incentive Pro
- Personalized Offer
MOST POWERFUL PACKAGE
PREMIER $2,499/mo
- Responsive Website Platform
- HTTPS
- Up to 8 Call Tracking Lines
- Inventory Management
- Custom Compliant Home Page Design
- Enterprise Specials Manager (ESM)
- SEO Capabilities
- Google Analytics Reporting Suite
- Integrated WordPress Blog
- SEO Accelerator Platform
- Unlimited Inventory Exports
- Mobile Lead Driver
- Lead Accelerator Coupon
- Price Drop Alert
- Send to Mobile
- Search Valet
- Video Hero
- eWallet Coupons: Google Pay / Apple Wallet Coupons
- Geo-Fencing w/Targeted Offers
- Edmunds Vehicle Reviews
- A/B Testing (Consulting Included)
- Behavioral Targeting System (BTS)
- Incentive Pro
- Personalized Offer
- Hyper SEO
- APEX Digital Retailing
- Sales ROI Dashboard
THE DEALERON DIFFERENCE
THE NUMBERS TELL THE STORY
WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS
+218%
Increase in leads for Russell Chevrolet
+255%
Increase in leads for Toyota of Olympia
+187%
Increase in leads for Scott Clark Honda
REAL RESULTS:
TOYOTA OF BOWLING GREEN
FROM A DEALERSHIP LIKE YOURS
Since 1982 Toyota of Bowling Green has thrived by offering a large selection of vehicles and award-winning customer service. Their hands-on approach and boutique experience proves that they are committed to their customers, and they needed a digital marketing provider that was equally committed.
To offer the white-glove experience that would set them apart online, Toyota of Bowling Green needed a digital marketing partner that would work closely with their team and provide superior, personalized service. Bowling Green choose DealerOn as their digital marketing provider 3 years ago and hasn’t looked back. DealerOn provides Bowling Green’s elite website featuring an award-winning responsive design that was guaranteed to drive results.
“After talking to Dealeron, I was just blown away by their platform,” said Kinny Landrum, a sales professional and auto consultant at Toyota of Bowling Green. “DealerOn treated me like I was valuable, and that my business was valuable to them.”
+113%
Increase in Daily Site Visitors
26%
Increase in Conversion Rates
DealerOn put the power of their high-converting website platform to work and the results speak for themselves. Through DealerOn’s premier website platform, which has been strategically optimized for conversions, Bowling Green saw daily site visitors increase by 113% and conversion rates improve by 26%. After a continued partnership with DealerOn’s team, they saw their daily leads increase by 168%.
DealerOn helped deliver a huge increase of sales opportunities for the Toyota of Bowling Green team, but Landrum believes what really set the team apart was their commitment to a superior experience. “What’s huge for me is customer service,” said Landrum. “DealerOn provides incredible support, and they’re very responsive to fix [things] or even teach [us] how to fix it. The responsiveness of the team is unusually good for this industry with website providers.”
The responsiveness of the team is unusually good for this industry.
— Kinny Landrum, Toyota of Bowling Green
It’s not just the customer service that Landrum is happy with, he loved the way the team put together a clean layout and how its performance has improved. “We’re happy with our ROI with DealerOn, and organic traffic performs very well in reference to the amount of leads we’re getting and number of deals closed,” Landrum said. “Calls to Action (CTA) are great and very well placed. We had DealerOn add the window stickers to the VDPs and it’s been awesome.”
This was an investment Landum doesn’t regret due to the attention and value the DealerOn team gave to his dealership. “I’m a very happy person; a very happy client.”
WHAT WE DO FOR YOU
TO HELP YOU SELL MORE CARS
At DealerOn, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.
Ongoing Site Optimizations
Digital Marketing Strategy
New Products / Features
Best Practices Consulting
Analyze Metrics
Support
AWARD-WINNING WEBSITE PLATFORM
BUILT FROM THE GROUND UP TO GET YOU BETTER RESULTS
DealerOn’s award-winning website platform is designed and built from the ground up to serve the needs of car dealerships. Everything about the platform has been finely tuned to maximize quality conversions and get more customers into your showroom.
Responsive Technology
Responsive technology is better for SEO (and recommended by Google), has a better user experience, is easier to management, and is future proof against all of the variety of devices that will appear over the next few years.
Built for Speed
The DealerOn platform is built to be the fastest desktop and mobile platform in the industry. Don’t lose any more customers to your slow website. Delight them with a fast site that makes it easy for them to shop for their next vehicle (or schedule a service appointment!), wherever they are.
Built for Conversion
With extensive market research and user testing, we have developed features and UX / UI patterns that make it easy for your customers to accomplish what they need on your site – whether that’s inquiring about a vehicle, submitting a service appointment, calculating penny-perfect pricing, and more. The result? Happier shoppers and more leads for you.
Built for Your Dealership
Your dealership is as unique as you are, and our platform allows you to customize the look and feel of your site to make it distinctly your own.
FROM OUR CUSTOMERS
“DealerOn’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from DealerOn!”
— Jeffrey Running, e-Commerce Director Fremont Motor Company
RESPONSIVE WEBSITES
ONE SITE, ANY DEVICE, BEST FOR SEO
DealerOn’s websites use our Responsive Platform, Chameleon, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:
Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using chevrolet.com for desktop and mobile instead of using mobile.chevrolet.com for mobile phones) improves indexing and consolidates all inbound link value.
Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.
Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.
Future Proof According to Google Analytics, in 2014 the average Toyota website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.
ADA COMPLIANCE
THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE
DealerOn has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into DealerOn’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.
BEHAVIORAL TARGETING SYSTEM (BTS)
BEHAVIORALLY DRIVEN TARGETED OFFERS
BTS is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having BTS on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO’s. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.
MOBILE LEAD DRIVER
EFFECTIVE, NON-INTRUSIVE MOBILE COUPON
In 2019, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Mobile lead driver. The mobile lead driver is an effective, non-intrusive way to target potential customers on their mobile devices. With mobile lead driver, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.
ENTERPRISE SPECIALS MANAGER (ESM)
CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL
Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.
A/B SPLIT TESTING
TESTING MAKES PERFECT
DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.
COMPREHENSIVE REPORTING
KNOWLEDGE IS POWER
All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.
