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OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.

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Empowering Partners with Seamless Integration and Exclusive Recognition

Designed to empower third-party application providers, OnMarketplace streamlines the integration process resulting in applications being live on DealerOn websites in near real-time. It also provides dealerships with visibility for innovative automotive solutions for optimal performance and best practices.

OnMarketplace enables partners to effortlessly install and uninstall their applications on DealerOn websites without the need for DealerOn support. This self-service capability accelerates time-to-market, allowing partners to deploy their products swiftly. Additionally, partners gain access to detailed, tailored reporting on their installed base across DealerOn sites, providing valuable insights to drive performance and growth.

”DealerOn is a wonderful partner who gives our applications a powerful presence on dealership websites. We always know what to expect!

Corinne GozikowskiVP, Client Services, CarNow

Learn more about the OnMarketplace.

Easy Tools for Partners and Dealers

  • Near real-time app installation on dealer websites​
  • Self-serve application management for partners; no need to rely on or wait for help from support​
  • In user testing, 100% of users easily found and edited application parameters on their first attempt.​
  • Reliable mechanisms for displaying applications on dealer websites​
  • Easy access for dealers to discover applications and services to add to their website(s)​
  • Trusted partners and DealerOn collaborate to achieve highest standards of site speed, performance, security, compliance and data requirements​
  • Trusted partners are easily identifiable in the App Store for increased awareness​
  • Automated processes for contracting, billing, legal agreements, and much more
  • Near real-time app installation on dealer websites​
  • Self-serve application management for partners; no need to rely on or wait for help from support​
  • In user testing, 100% of users easily found and edited application parameters on their first attempt.​
  • Reliable mechanisms for displaying applications on dealer websites​
  • Easy access for dealers to discover applications and services to add to their website(s)​
  • Trusted partners and DealerOn collaborate to achieve highest standards of site speed, performance, security, compliance and data requirements​
  • Trusted partners are easily identifiable in the App Store for increased awareness​
  • Automated processes for contracting, billing, legal agreements, and much more

Partner Types

Further distinguishing the program, DealerOn is introducing the Trusted Partner designation. This exclusive recognition is awarded to partners who meet rigorous standards in four critical areas:

  1. Impact on Site Speed
  2. Accessibility Compliance
  3. Adoption of Automotive Standards Council (ASC) Guidelines
  4. Cybersecurity Best Practices

Partners cannot purchase this distinction; it is achieved solely by meeting DealerOn’s stringent criteria. Trusted Partners will receive a special badge and enhanced visibility on OnMarketplace, providing dealers with confidence in the quality and security of these applications.

Read the full Partner Guidelines

”DealerOn has been an invaluable partner for Edmunds. The App Marketplace has delivered the visibility and control needed to launch and optimize our dealer product implementations faster than ever before.

Katti FieldsVP Dealer Operations, Edmunds

DealerOn OEM Partner

  • Standard OEM​

DealerOn Partner

  • May not meet trusted standards​

DealerOn Trusted Partner

  • Meets standards for speed, ADA compliance, cybersecurity, ASC specs​
  • Receives Trusted badge on App Store for attention​
  • Shown atop the search results for their category for increased visibility​

OnMarketplace Pillars

Open

It takes a village to support dealers as they achieve their digital marketing goals. Providing partners and agencies with direct access to manage their apps on the DealerOn website platform removes friction in the process and drives faster time to market.

Efficient

Implementation, ongoing code management, and support is easy and stress free for partners and dealers. DealerOn empowers partners to support our mutual customers quickly and accurately the first time.

Integrated

DealerOn Product and Engineering teams are engaged in the partner onboarding process to ensure implementation of partner applications are presented seamlessly on the dealer’s website, and that the applications meet best in class speed, security, compliance and data requirements.

Collaborative

Each application on a dealer’s website influences the consumer experience. By working closely with partners, we can bring a unified experience together whilst increasing performance.

OnMarketplace Platforms

App Marketplace

Platform the partners log into to manage their install base/our mutual customers. DealerOn support teams also use the App Marketplace to install, troubleshoot, and/or remove partner apps/products from a dealer’s DealerOn website.

App Store

Available partner app(s)/product(s) will be included in the dealer facing App Store. This benefits partners because it’s a prospecting tool to grow their install counts and it benefits dealers because they can easily see which partners seamlessly integrate with their DealerOn website.​

Partner Marketplace Platforms

OnMarketplace

OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.

GET STARTED

Trusted Partners

accessiBe
CarNow
Draiver
Full Throttle AI
Impel
Insignia Group
LetzChat
Lyteflo
Marchex
chat-pypestream
Reynolds & Reynolds
Termly

All Partners

Partner Logos