We’re an approved FordDirect Program provider, so now everything is easy for you. Including your choice. All the leads, all the profit, and none of the work. When you choose… make sure you choose the best.
The industry’s first native e-commerce solution.
DealerOn’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. DealerOn’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.
Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, DealerOn’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.
Native
Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.
Automated
Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.
Transparent
Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.
COSMOS PACKAGES
A PACKAGE TO FIT YOUR DEALERSHIP
We offer a variety of packages to fit the needs of any Ford dealer. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.
PACKAGE 1 $1,708/MO.
- Banner/Hero Image # per month (2)
- Page Creation: pages per Enrolled Dealer per month (1)
- Hours/month additional customization work per Dealer (1)
- ADA Compliant Platform
- HTTPS
- Call Tracking Basics (Up to 8 Call Tracking Lines)
- Dedicated Account Team
- Inventory Management
- Custom Compliant Homepage Design
- Enterprise Specials Manager
- Local SEO Fundamentals
- Beacon Website Reporting (powered by Google Analytics)
- Integrated WordPress Blog
- Structured Data Optimized for Local Businesses
- Unlimited Inventory Exports
- Loop Alerts
- Loop Send-By-Text
- Loop eWallet Coupons
- Search Valet
- Video Hero (Optional Homepage Video)
- LeadDriver Coupons
MOST POPULAR PACKAGE
PACKAGE 2 $2,424/MO.
- Banner/Hero Image # per month (4)
- Page Creation: pages per Enrolled Dealer per month (2)
- Hours/month additional customization work per Dealer (2)
- ADA Compliant Platform
- HTTPS
- Call Tracking Basics (Up to 8 Call Tracking Lines)
- Dedicated Account Team
- Inventory Management
- Custom Compliant Homepage Design
- Enterprise Specials Manager
- Local SEO Fundamentals
- Beacon Website Reporting (powered by Google Analytics)
- Integrated WordPress Blog
- Structured Data Optimized for Local Businesses
- Unlimited Inventory Exports
- Loop Alerts
- Loop Send-By-Text
- Loop eWallet Coupons
- Search Valet
- Video Hero (Optional Homepage Video)
- LeadDriver Coupons
- LeadDriver Geo-Fencing
- LeadDriver Behavioral Targeting
- Edmunds Vehicle Reviews (while current API is available)
- A/B Testing (Consulting Included)
- PriceStak Line-Item Incentives
- PriceStak Payments
- PriceStak Locked Offers
- PriceStak Homepage Shop-By-Payments
- GBP Connector
- Listings Manager
MOST POWERFUL PACKAGE
PACKAGE 3 $3,306/MO.
- Banner/Hero Image # per month (6)
- Page Creation: pages per Enrolled Dealer per month (3)
- Hours/month additional customization work per Dealer (3)
- ADA Compliant Platform
- HTTPS
- Call Tracking Basics (Up to 8 Call Tracking Lines)
- Dedicated Account Team
- Inventory Management
- Custom Compliant Homepage Design
- Enterprise Specials Manager
- Local SEO Fundamentals
- Beacon Website Reporting (powered by Google Analytics)
- Integrated WordPress Blog
- Structured Data Optimized for Local Businesses
- Unlimited Inventory Exports
- Loop Alerts
- Loop Send-By-Text
- Loop eWallet Coupons
- Search Valet
- Video Hero (Optional Homepage Video)
- LeadDriver Coupons
- LeadDriver Geo-Fencing
- LeadDriver Behavioral Targeting
- Edmunds Vehicle Reviews (while current API is available)
- A/B Testing (Consulting Included)
- PriceStak Line-Item Incentives
- PriceStak Payments
- PriceStak Locked Offers
- PriceStak Homepage Shop-By-Payments
- GBP Connector
- Listings Manager
- Beacon ROI Reporting
- Symphony Automation Bundle
- Design Studio
COSMOS FEATURES
PRICESTAK PAYMENTS
Harness the power of payments directly on your site. PriceStak Payments allows you to showcase lease, cash, and finance offers for every vehicle in your inventory. Already have a digital retailing tool? Don’t worry we have you covered, PriceStak Payment can match calculations with any existing digital retailing provider, creating a seamless shopping experience for your customers.
LEAD DRIVER
Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.
SYMPHONY AUTOMATION SUITE
Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.
LISTINGS MANAGER
Quickly and easily manage all of your critical business listings simultaneously directly from the DealerOn website platform. By connecting the DealerOn platform to listings services like Google Business Profile, updates to hours and other vital business information is seamlessly reflected across your entire online presence with a few clicks of a button. Listings Manager also integrates with DealerOn’s Enterprise Specials Manager and Symphony Automation Suite to automatically post specials to your Google Business Profile as offer posts.
LOOP
Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.
LOOP E-WALLET COUPONS
Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.
LOOP SEND-BY-TEXTS
Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.
LOOP ALERTS
Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.
THE DEALERON DIFFERENCE
THE NUMBERS TELL THE STORY
WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS
+218%
+255%
+187%
WHAT WE DO FOR YOU
TO HELP YOU SELL MORE CARS
At DealerOn, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.
Ongoing Site Optimizations
Digital Marketing Strategy
New Products / Features
Best Practices Consulting
Analyze Metrics
Support
FROM OUR CUSTOMERS
“DealerOn’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from DealerOn!”
— Jeffrey Running, e-Commerce Director Fremont Motor Company
RESPONSIVE WEBSITES
ONE SITE, ANY DEVICE, BEST FOR SEO
DealerOn’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:
Responsive Technology
Responsive technology is better for SEO (and recommended by Google), has a better user experience, is easier to management, and is future proof against all of the variety of devices that will appear over the next few years.
Built for Speed
The DealerOn platform is built to be the fastest desktop and mobile platform in the industry. Don’t lose any more customers to your slow website. Delight them with a fast site that makes it easy for them to shop for their next vehicle (or schedule a service appointment!), wherever they are.
Built for Conversion
With extensive market research and user testing, we have developed features and UX / UI patterns that make it easy for your customers to accomplish what they need on your site – whether that’s inquiring about a vehicle, submitting a service appointment, calculating penny-perfect pricing, and more. The result? Happier shoppers and more leads for you.
Built for Your Dealership
Your dealership is as unique as you are, and our platform allows you to customize the look and feel of your site to make it distinctly your own.
ADA COMPLIANCE
THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE
DealerOn has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into DealerOn’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.
ENTERPRISE SPECIALS MANAGER (ESM)
CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL
Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.
A/B SPLIT TESTING
TESTING MAKES PERFECT
DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.
COMPREHENSIVE REPORTING
KNOWLEDGE IS POWER
All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.
ELITE SEO
Getting to the top of Google isn’t easy. It takes experience, expertise, and dedicated effort over the long term. There are no shortcuts. Except for one: partnering with DealerOn.
Get more visibility in local searches with DealerOn Managed Search Engine Optimization. We help you dominate your local search listing through proven SEO techniques. Depending on the level of competition in the local market, and your goals, you can choose from three tiers of service to best fit your needs. To learn more, please get in touch with us!
Search engine optimization (SEO) helps your site get more visibility in search results so more potential customers can find you. You can’t take shortcuts with SEO: it requires significant hands-on experience and hard work. Fortunately, our SEO experts specialize in Local SEO and have a stellar track record of increasing retailer traffic by an average of 43%! Let us do the complicated work so you can focus on what you do best: selling cars.
LOCAL SEO PACKAGES
DealerOn’s active local SEO management service enhances your local search visibility through expert, ongoing optimization of critical on site and off site signals. Plus we provide detailed reporting to keep you in the know. The descriptions below are a somewhat simplified description of our offerings. To learn more about the extensive breadth and depth of our active local SEO services, please get in touch with us.
BASIC $1,499/MO.
PRELIMINARY RESEARCH & SETUP
- Google Analytics Setup, Google Search Console Setup
- Metadata Audit, URL Audit, Content Audit
- Keyword Research
- Optimization Roadmap
ON PAGE OPTIMIZATIONS
- Metadata Creation / Curation
- Strategy-Based Content Creation
- Internal Link Building
- Local Search Optimizations
- Model Research Pages (4)
- Custom Blogs (1/mo.)
OFF PAGE OPTIMIZATIONS
- GBP Verification & Management, Bing Listings
- Backlink Monitoring & Cleanup
WEBSITE MANAGEMENT (DealerOn Website Platform Clients)
- Fully Responsive Website
- ADA Ready
- 301 Redirects for Top Pages of Previous Site
- SSL Certified & Security Checks
- Website Health Maintenance
- Schema
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
WEBSITE MANAGEMENT (Non-DealerOn Platform Clients)
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
CORE $1,999/MO.
PRELIMINARY RESEARCH & SETUP
- Google Analytics Setup, Google Search Console Setup
- Metadata Audit, URL Audit, Content Audit
- Keyword Research
- Optimization Roadmap (Custom)
- Competitive Research, Online Presence Audit
ON PAGE OPTIMIZATIONS
- Metadata Creation / Curation
- Strategy-Based Content Creation
- Internal Link Building
- Local Search Optimizations
- Model Research Pages (8)
- Custom Blogs (2/mo.)
- Comparison Pages (2/year)
- Image Optimizations
OFF PAGE OPTIMIZATIONS
- GBP Verification & Management, Bing Listings
- Backlink Monitoring & Cleanup
- Active Backlink Creation
- Local Citation Creation & Optimization
WEBSITE MANAGEMENT (DealerOn Website Platform Clients)
- Fully Responsive Website
- ADA Ready
- 301 Redirects for Top Pages of Previous Site
- SSL Certified & Security Checks
- Website Health Maintenance
- Schema
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
WEBSITE MANAGEMENT (Non-DealerOn Platform Clients)
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
ELITE $3,000/MO.
PRELIMINARY RESEARCH & SETUP
- Google Analytics Setup, Google Search Console Setup
- Metadata Audit, URL Audit, Content Audit
- Keyword Research
- Optimization Roadmap (Custom)
- Competitive Research, Online Presence Audit
- Reputation Management Research
ON PAGE OPTIMIZATIONS
- Metadata Creation / Curation
- Strategy-Based Content Creation
- Internal Link Building
- Local Search Optimizations
- Model Research Pages (All)
- Custom Blogs (3/mo.)
- Comparison Pages (4/year)
- Image Optimizations
OFF PAGE OPTIMIZATIONS
- GBP Verification & Management, Bing Listings
- Backlink Monitoring & Cleanup
- Active Backlink Creation
- Local Citation Creation & Optimization
WEBSITE MANAGEMENT (DealerOn Website Platform Clients)
- Fully Responsive Website
- ADA Ready
- 301 Redirects for Top Pages of Previous Site
- SSL Certified & Security Checks
- Website Health Maintenance
- Schema
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
WEBSITE MANAGEMENT (Non-DealerOn Platform Clients)
- Website Health Audit, Crawl Error Management
- Canonical Tags, Sitemap Curation
- UX & UI Audit / Suggestions
DIGITAL ADVERTISING
Get a winning digital advertising strategy and start seeing results from your advertising budget. From PPC campaigns, display advertising with remarketing, social and video ads, we help you make all of the right moves to drive more traffic to your site and generate more leads.
Whether your customers are on their phones or browsing their computer, they’re connected to the internet and, potentially, to your dealership. With that kind of opportunity ahead of you, where does your dealership even start? That’s easy, with DealerOn’s digital advertising services.
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Our digital advertising services are FordDirect-approved.
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DealerOn is a Premier Google Partner and Bing Partner
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Our account execs are well-certified: Google Adwords, Google Analytics, Bing
REAL RESULTS
DIGITAL ADVERTISING
50%
Average Increase in Leads vs Prior Provider
125%
Avg Increase in Trackable ROI vs Prior Provider
Source: DealerOn Customer Data
FordDirect AdVantage
With this revolutionary platform, DealerOn can target in-market car buyers, using FordDirect’s real-time customer vehicle and lease data, shopping behavior on Tier 1 websites and customer purchase data to increase the efficiency and performance of our Ford and Lincoln dealers’ digital marketing.
6 REASONS OUR CUSTOMERS GET BETTER ROI
With FordDirect AdVantage, DealerOn’s precision marketing focuses your digital advertising campaigns on the right customers, using Ford and Lincoln’s Tier 1-3 customer data.
- 100% SALES MATCHBACK
Track sales from click to close in a comprehensive, end-to-end reporting
system with total transparency. - ADDRESSABLE GEO-FENCING
Leverage DealerOn’s ground breaking technology to create the first digital direct mail marketing system for 100% of your DMS/CRM customers, targeting all their digital devices. - PRECISION MARKETING
Dial in your digital campaigns with Ford & Lincoln’s Tier 1-3 customer data to maximize ROI on your ad spend.
- STORE VISITS FOR DISPLAY
Get 100% attribution on your display campaigns with DealerOn’s pioneering store visits for display reporting platform. - DYNAMIC & SEAMLESS INVENTORY BASED ADS
Run real-time ads using exact pricing, inventory, and vehicle counts from your DMS, with automatic updating and delivery. - LIGHTNING FAST SUPPORT & PROBLEM-SOLVING
DealerOn’s award winning support team, awarded with “Top SEM/PPC Provider” for Driving Sales Customer Satisfaction awards.
PRECISION-TARGETED PPC AND DISPLAY ADVERTISING
GET RESULTS, NOT JUST CLICKS
DealerOn provides hand-crafted, precision-targeted PPC and display advertising with remarketing tailored to the specific needs of your dealership in your particular market. Always be in the know with our fully-transparent reporting. Top that off with exceptional, dedicated, and fully Google-certified account strategists.
SOCIAL & VIDEO ADVERTISING
BUILD BRAND AWARENESS FOR YOUR DEALERSHIP
DealerOn provides social and video advertising services to bring you holistic online advertising services. Ensure that your customers find you on Facebook, Instagram and YouTube. Take advantage of the newest features including combining search data to target YouTube customers.
MARKET DRIVEN CAMPAIGN STRATEGY
BASED ON YOUR LOCAL MARKET
We partner with you to understand your inventory and market monthly. That way, we’re always generating relevant market-driven campaign strategy with a no-money-wasted philosophy.
NO COOKIE-CUTTER SETUPS
TAILORED TO YOUR UNIQUE NEEDS
We take boutique to a higher level. Your account strategists work with you to customize ad copy, display creative, and your targeting strategy on a weekly basis.
EXCEPTIONAL CUSTOMER SERVICE
YOUR DIGITAL ADVERTISING PARTNER
Our account strategists only manage 35-40 accounts. A low account to rep ratio allows for qualitatively better personalization and service. You will receive weekly updates on changes made to the account. A call once a month at a minimum or per your choosing and ready assistance when you need it.