CHOOSE THE BEST

DealerOn Plus Ford Dealerships

We’re an approved FordDirect Program provider, so now everything is easy for you. Including your choice. All the leads, all the profit, and none of the work. When you choose… make sure you choose the best.

Get a demo of our amazing, easy-to-use platform.

The industry’s first native e-commerce solution.

DealerOn’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. DealerOn’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.

Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, DealerOn’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.

ENROLL NOW
cosmos-native

Native

Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.

cosmos-automate

Automated

Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.

cosmos-transparent

Transparent

Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.

WEBSITE PACKAGES

A PACKAGE TO FIT YOUR DEALERSHIP

PACKAGE 1 $1,549/MO.

  • Banner/Hero Image # per month (2)
  • Page Creation: pages per Enrolled Dealer per month (1)
  • Hours/month additional customization work per Dealer (1)
  • ADA Compliant Platform
  • HTTPS
  • Call Tracking Basics (Up to 8 Call Tracking Lines)
  • Dedicated Account Team
  • Inventory Management
  • Custom Compliant Homepage Design
  • Enterprise Specials Manager
  • Local SEO Fundamentals
  • Beacon Website Reporting (powered by Google Analytics)
  • Integrated WordPress Blog
  • Structured Data Optimized for Local Businesses
  • Unlimited Inventory Exports
  • Loop Alerts
  • Loop Send-By-Text
  • Loop eWallet Coupons
  • Search Valet
  • Video Hero (Optional Homepage Video)
  • LeadDriver Coupons
ENROLL NOW

PACKAGE 2 $2,199/MO.

  • Banner/Hero Image # per month (4)
  • Page Creation: pages per Enrolled Dealer per month (2)
  • Hours/month additional customization work per Dealer (2)
  • ADA Compliant Platform
  • HTTPS
  • Call Tracking Basics (Up to 8 Call Tracking Lines)
  • Dedicated Account Team
  • Inventory Management
  • Custom Compliant Homepage Design
  • Enterprise Specials Manager
  • Local SEO Fundamentals
  • Beacon Website Reporting (powered by Google Analytics)
  • Integrated WordPress Blog
  • Structured Data Optimized for Local Businesses
  • Unlimited Inventory Exports
  • Loop Alerts
  • Loop Send-By-Text
  • Loop eWallet Coupons
  • Search Valet
  • Video Hero (Optional Homepage Video)
  • LeadDriver Coupons
  • LeadDriver Geo-Fencing
  • LeadDriver Behavioral Targeting
  • Edmunds Vehicle Reviews (while current API is available)
  • A/B Testing (Consulting Included)
  • PriceStak Line-Item Incentives
  • PriceStak Payments
  • PriceStak Locked Offers
  • PriceStak Homepage Shop-By-Payments
  • GBP Connector
  • Listings Manager
ENROLL NOW

PACKAGE 3 $2,999/MO.

  • Banner/Hero Image # per month (6)
  • Page Creation: pages per Enrolled Dealer per month (3)
  • Hours/month additional customization work per Dealer (3)
  • ADA Compliant Platform
  • HTTPS
  • Call Tracking Basics (Up to 8 Call Tracking Lines)
  • Dedicated Account Team
  • Inventory Management
  • Custom Compliant Homepage Design
  • Enterprise Specials Manager
  • Local SEO Fundamentals
  • Beacon Website Reporting (powered by Google Analytics)
  • Integrated WordPress Blog
  • Structured Data Optimized for Local Businesses
  • Unlimited Inventory Exports
  • Loop Alerts
  • Loop Send-By-Text
  • Loop eWallet Coupons
  • Search Valet
  • Video Hero (Optional Homepage Video)
  • LeadDriver Coupons
  • LeadDriver Geo-Fencing
  • LeadDriver Behavioral Targeting
  • Edmunds Vehicle Reviews (while current API is available)
  • A/B Testing (Consulting Included)
  • PriceStak Line-Item Incentives
  • PriceStak Payments
  • PriceStak Locked Offers
  • PriceStak Homepage Shop-By-Payments
  • GBP Connector
  • Listings Manager
  • Beacon ROI Reporting
  • Symphony Automation Bundle
  • Design Studio
ENROLL NOW

COSMOS FEATURES

PriceStak For Ford

PRICESTAK PAYMENTS

Harness the power of payments directly on your site. PriceStak Payments allows you to showcase lease, cash, and finance offers for every vehicle in your inventory. Already have a digital retailing tool? Don’t worry we have you covered, PriceStak Payment can match calculations with any existing digital retailing provider, creating a seamless shopping experience for your customers.

Lead Driver For Ford

LEAD DRIVER

Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.

Symphony Automation For Ford

SYMPHONY AUTOMATION SUITE

Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.

Listings Manager For Ford

LISTINGS MANAGER

Quickly and easily manage all of your critical business listings simultaneously directly from the DealerOn website platform. By connecting the DealerOn platform to listings services like Google Business Profile, updates to hours and other vital business information is seamlessly reflected across your entire online presence with a few clicks of a button. Listings Manager also integrates with DealerOn’s Enterprise Specials Manager and Symphony Automation Suite to automatically post specials to your Google Business Profile as offer posts.

Loop Enagement For Ford

LOOP

Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.

LOOP E-WALLET COUPONS

Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.

LOOP SEND-BY-TEXTS

Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.

LOOP ALERTS

Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.

THE DEALERON DIFFERENCE

THE NUMBERS TELL THE STORY

WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS

+218%

Increase in leads for Russell Chevrolet

+255%

Increase in leads for Toyota of Olympia

+187%

Increase in leads for Scott Clark Honda

WHAT WE DO FOR YOU

TO HELP YOU SELL MORE CARS

At DealerOn, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.

Ongoing Site Optimizations

Digital Marketing Strategy

New Products / Features

Best Practices Consulting

Analyze Metrics

Support

FROM OUR CUSTOMERS

“DealerOn’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from DealerOn!”

— Jeffrey Running, e-Commerce Director Fremont Motor Company

RESPONSIVE WEBSITES

ONE SITE, ANY DEVICE, BEST FOR SEO

DealerOn’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Responsive Technology

Responsive technology is better for SEO (and recommended by Google), has a better user experience, is easier to management, and is future proof against all of the variety of devices that will appear over the next few years.

Built for Speed

The DealerOn platform is built to be the fastest desktop and mobile platform in the industry. Don’t lose any more customers to your slow website. Delight them with a fast site that makes it easy for them to shop for their next vehicle (or schedule a service appointment!), wherever they are.

Built for Conversion

With extensive market research and user testing, we have developed features and UX / UI patterns that make it easy for your customers to accomplish what they need on your site – whether that’s inquiring about a vehicle, submitting a service appointment, calculating penny-perfect pricing, and more. The result? Happier shoppers and more leads for you.

Built for Your Dealership

Your dealership is as unique as you are, and our platform allows you to customize the look and feel of your site to make it distinctly your own.

ADA COMPLIANCE

THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE

DealerOn has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into DealerOn’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.

ENTERPRISE SPECIALS MANAGER (ESM)

CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL

Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.

Image showing two heatmapped screens in an A B test

A/B SPLIT TESTING

TESTING MAKES PERFECT

DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.

COMPREHENSIVE REPORTING

KNOWLEDGE IS POWER

All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

Image depicting the Reporting tool

CONVERSION BUNDLE

Increase leads, improve SEO rank, and optimize marketing ROI all for one low price with the Conversion Bundle.

DealerOn has created a special conversion bundle combining our most cutting-edge lead generation tools, local search competitive intelligence reporting, and omni-channel attribution systems at a cut-rate price point. Furthermore, the conversion bundle is 50% co-op eligible, which means you can get more bang for your marketing buck.

Get Started Today

CONVERSION BUNDLE $799/mo

  • Behavioral Targeting System
  • Android Pay / Apple Wallet Coupons
  • Edmunds Vehicle Reviews
  • Sales ROI Dashboard

SEARCH ENGINE OPTIMIZATION

LOCAL SEO PACKAGES

DealerOn’s active local SEO management service enhances your local search visibility through expert, ongoing optimization of critical on site and off site signals. Plus we provide detailed reporting to keep you in the know. The descriptions to the left are a somewhat simplified description of our offerings. To learn more about the extensive breadth and depth of our active local SEO services, please get in touch with us.

BASIC $1,499/MO.

  • Google Analytics Setup, Google Search Console Setup
  • Metadata Audit, URL Audit, Content Audit
  • Keyword Research
  • Optimization Roadmap
  • Metadata Creation / Curation
  • Strategy-Based Content Creation
  • Internal Link Building
  • Local Search Optimizations
  • Model Research Pages (4)
  • Custom Blogs (1x/month)
  • GBP Verification & Management, Bing Listings
  • Backlink Monitoring & Cleanup
GET STARTED

CORE $1,999/MO.

  • Google Analytics Setup, Google Search Console Setup
  • Metadata Audit, URL Audit, Content Audit
  • Keyword Research
  • Optimization Roadmap (Custom)
  • Competitive Research, Online Presence Audit
  • Metadata Creation / Curation
  • Strategy-Based Content Creation
  • Internal Link Building
  • Local Search Optimizations
  • Model Research Pages (8)
  • Custom Blogs (2x/month)
  • Comparison Pages (2x/year)
  • Image Optimizations
  • GBP Verification & Management, Bing Listings
  • Backlink Monitoring & Cleanup
  • Local Citation Creation & Optimization
  • Active Backlink Creation
GET STARTED

ELITE $3,000/MO.

  • Google Analytics Setup, Google Search Console Setup
  • Metadata Audit, URL Audit, Content Audit
  • Keyword Research
  • Optimization Roadmap (Custom)
  • Competitive Research, Online Presence Audit
  • Reputation Management Research
  • Metadata Creation / Curation
  • Strategy-Based Content Creation
  • Internal Link Building
  • Local Search Optimizations
  • Model Research Pages (8)
  • Custom Blogs (3x/month)
  • Comparison Pages (4x/year)
  • Image Optimizations
  • GBP Verification & Management, Bing Listings
  • Backlink Monitoring & Cleanup
  • Local Citation Creation & Optimization
  • Active Backlink Creation
GET STARTED

Getting to the top of Google isn’t easy. It takes experience, expertise, and dedicated effort over the long term. There are no shortcuts. Except for one: partnering with DealerOn.

Get more visibility in local searches with DealerOn Managed Search Engine Optimization. We help you dominate your local search listing through proven SEO techniques. Depending on the level of competition in the local market, and your goals, you can choose from three tiers of service to best fit your needs. To learn more, please get in touch with us!

Get Started Today

Search engine optimization (SEO) helps your site get more visibility in search results so more potential customers can find you. You can’t take shortcuts with SEO: it requires significant hands-on experience and hard work. Fortunately, our SEO experts specialize in Local SEO and have a stellar track record of increasing retailer traffic by an average of 43%! Let us do the complicated work so you can focus on what you do best: selling cars.

DIGITAL ADVERTISING

Get a winning digital advertising strategy and start seeing results from your advertising budget. From PPC campaigns, display advertising with remarketing, social and video ads, we help you make all of the right moves to drive more traffic to your site and generate more leads.

Whether your customers are on their phones or browsing their computer, they’re connected to the internet and, potentially, to your dealership. With that kind of opportunity ahead of you, where does your dealership even start? That’s easy, with DealerOn’s digital advertising services.

Get Started Today
  • Our digital advertising services are FordDirect-approved.

  • DealerOn is a Premier Google Partner and Bing Partner

  • Our account execs are well-certified: Google Adwords, Google Analytics, Bing

Google Analytics
Bing Partner

REAL RESULTS

DIGITAL ADVERTISING

50%

Average Increase in Leads vs Prior Provider

125%

Avg Increase in Trackable ROI vs Prior Provider

Source: DealerOn Customer Data

FORDDIRECT ADVANTAGE

ALL-NEW ADVERTISING SOLUTION

DealerOn has become the first official digital advertising partner in FordDirect’s ground-breaking new Advertising Program – FordDirect AdVantage! With this revolutionary new platform, DealerOn can target in-market car buyers, using FordDirect’s real-time customer vehicle and lease data, shopping behavior on Tier 1 websites and customer purchase data to increase the efficiency and performance of our Ford and Lincoln dealers’ digital marketing.

Ford Direct logo
Ford Advantage Comparison

6 REASONS OUR CUSTOMERS GET BETTER ROI

With FordDirect AdVantage, DealerOn’s precision marketing focuses your digital advertising campaigns on the right customers, using Ford and Lincoln’s Tier 1-3 customer data.

  • 100% SALES MATCHBACK
    Track sales from click to close in a comprehensive, end-to-end reporting
    system with total transparency.
  • ADDRESSABLE GEO-FENCING
    Leverage DealerOn’s ground breaking technology to create the first digital direct mail marketing system for 100% of your DMS/CRM customers, targeting all their digital devices.
  • PRECISION MARKETING
    Dial in your digital campaigns with Ford & Lincoln’s Tier 1-3 customer data to maximize ROI on your ad spend.
  • STORE VISITS FOR DISPLAY
    Get 100% attribution on your display campaigns with DealerOn’s pioneering store visits for display reporting platform.
  • DYNAMIC & SEAMLESS INVENTORY BASED ADS
    Run real-time ads using exact pricing, inventory, and vehicle counts from your DMS, with automatic updating and delivery.
  • LIGHTNING FAST SUPPORT & PROBLEM-SOLVING
    DealerOn’s award winning support team, awarded with “Top SEM/PPC Provider” for Driving Sales Customer Satisfaction awards.

PRECISION-TARGETED PPC AND DISPLAY ADVERTISING

GET RESULTS, NOT JUST CLICKS

DealerOn provides hand-crafted, precision-targeted PPC and display advertising with remarketing tailored to the specific needs of your dealership in your particular market. Always be in the know with our fully-transparent reporting. Top that off with exceptional, dedicated, and fully Google-certified account strategists.

SOCIAL & VIDEO ADVERTISING

BUILD BRAND AWARENESS FOR YOUR DEALERSHIP

DealerOn provides social and video advertising services to bring you holistic online advertising services. Ensure that your customers find you on Facebook, Instagram and YouTube. Take advantage of the newest features including combining search data to target YouTube customers.

Marketing strategists discuss data and analytics.

MARKET DRIVEN CAMPAIGN STRATEGY

BASED ON YOUR LOCAL MARKET

We partner with you to understand your inventory and market monthly. That way, we’re always generating relevant market-driven campaign strategy with a no-money-wasted philosophy.

NO COOKIE-CUTTER SETUPS

TAILORED TO YOUR UNIQUE NEEDS

We take boutique to a higher level. Your account strategists work with you to customize ad copy, display creative, and your targeting strategy on a weekly basis.

Crossed-out cookie cutters shaped like cars.
A DealerOn Customer Success Manager speaks with a client. DealerOn has a 99% DrivingSales customer satisfaction score.

EXCEPTIONAL CUSTOMER SERVICE

YOUR DIGITAL ADVERTISING PARTNER

Our account strategists only manage 35-40 accounts. A low account to rep ratio allows for qualitatively better personalization and service. You will receive weekly updates on changes made to the account. A call once a month at a minimum or per your choosing and ready assistance when you need it.

TAKE YOUR FORD DEALERSHIP TO THE NEXT LEVEL

Enroll and Get Started

(877) 543-6321