DealerOn’s Advanced Listings Manager, now with Generative AI, revolutionizes content development and management for automotive dealers. Our powerful toolset streamlines the process, enhancing user experience and bolstering our SEO support program for improved visibility and performance in the competitive automotive market.
When it comes to running a dealership, every dollar counts. So, if there was a place that most people went to, and advertising there was free, you’d make use of it. I’m not talking about some mythical land; I’m talking about the modern joy and/or bane of existence: Facebook and Twitter. They’re ubiquitous, they’re intrusive, and they’re completely free. But they also require a little bit of finesse to use well. Fortunately, you’ve found yourself here, and I’m going to walk you through a few ways to up your social media game.
5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler for people to interact with local businesses with recommendations. The recent switch will help people discover new services, places or events based upon their friends’ recommendations.
In this week’s video, we share all the details about Facebook’s new recommendation system, which recently replaced the traditional 5 star ratings system. The system is drastically different, and could have a huge impact on your dealership – you don’t want to miss all the info!
If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized.
When defining your audiences, you have to look at things like browsing patterns, loyalty, site engagement levels, and more. But to get started you should know that both Google and Facebook use three types of audiences: behavior-based, list-based, and lookalike.