Greg Gifford

About Greg Gifford

Director of Search and Social Greg has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5 years helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. He also serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. His local search tips and tricks can be easily found online and Greg can be reached at

Stop tracking keywords… Start tracking impressions


In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker.

Instead of obsessing over the ranking results, you should start tracking your search impressions. Check out this week’s video for details on how to do it, and why it’s a better gauge for SEO success.


By |August 16th, 2017|Search Engine Optimization (SEO)|0 Comments

Have you heard about the updates to AdWords Editor?


If you’re a PPC Jedi, chances are you probably use Google’s AdWords Editor. In this week’s video, we talk about the recent updates made to the Editor and why they’re exciting.

By |August 9th, 2017|Search Engine Marketing (PPC)|0 Comments

Stop abusing your H1 headings


Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors.


Customers don’t search for you the way you think they do


In this week’s video, the Beard is back up on his soapbox… Far too often, dealers forget that customers don’t search for them the way that they think they search. It’s easy to get obsessive over ranking reports, but ranking reports don’t really show you a true view of how you show up in local searches. It’s also important to understand which keywords to monitor, so you’re not getting lost in tracking keywords you’ll never be able to show up for.

By |July 26th, 2017|Search Engine Optimization (SEO)|0 Comments

View From the Top: SEO Signals

View From the Top: SEO Signals

SEO Is Not a Project – It’s All of Them

I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO efforts because they’re thinking of it as a project with a start and an end date – like a radio ad or a billboard – where the costs are predictable and they’re buying something specific. […]

By |July 14th, 2017|Search Engine Optimization (SEO)|0 Comments