Video

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Google’s new mobile PPC ad type – and what it means for you

 

In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force.

The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons. This week’s video points out the important way that dealerships should be updating their PPC strategies to work well with these ad types.
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By |June 28th, 2017|Search Engine Marketing (PPC), Video|0 Comments

What’s up with Google’s Mobile First Index?

 

In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update.

A Google representative shared several important tidbits about the update, including when we should expect it and what’s going to be changing. Check out the video for all the details.
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Do you have hidden content on your home page?

 

Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible!
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Massive fine for fake reviews

 

This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more…
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By |June 7th, 2017|Education (Best Practices), Video|0 Comments

Advanced SEO Presentation from Brighton SEO

 

This week’s Wednesday Workshop video is an awesome one… I was in the UK last month, speaking at one of the biggest SEO conferences in the world. For the first time ever, I did a horror movie theme for the presentation, and it turned out ridiculously awesome.

So, kick back – this week’s video is […]

By |May 31st, 2017|Search Engine Optimization (SEO), Video|0 Comments