There are over 200 ranking factors that make up the organic search algorithm; and while Google doesn’t come right out and tell us what all of them are, experimenting with various elements of optimization is how we learn more about how sites best perform in search. Most of us are very aware of some of the biggest factors, including: keyword placement throughout your website, healthy backlink profiles, presence of a verified Google My Business listing, etc.; but what about some of the more obscure search engine ranking factors? How do we optimize for the unknown? To answer this question, we are going to break down four ranking factors in Google’s algorithm you probably aren’t aware of. Continue Reading
Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what backlinks do and how their impact has changed over time can help you build a better link profile that will help you get found more readily in the SERPs.