Accelerated Mobile Pages, or AMP, is an open source initiative Google launched in October 2015 designed to create pages that load quickly on mobile devices. AMP are lightweight pages that use a subset of HTML with few extensions, and are Google’s response to Apple News and Facebook’s Instant Articles. Those AMP pages take out all the nuts and bolts of a web page to create fast-loading, mobile-friendly pages.
So, can AMP help your dealership? The short answer? No.
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We know that you’re creating content for the benefit of your users, right? You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writing for user experience and SEO is a fine line every site owner is walking, but luckily Google has caught on to the importance of both of these elements lining up. These days, content should be created with user experience in mind, so why are some sites still holding onto ancient SEO writing tactics that just don’t work anymore? Let me explain why you shouldn’t use these out-of-style-tactics.
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