We know that you’re creating content for the benefit of your users, right? You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writing for user experience and SEO is a fine line every site owner is walking, but luckily Google has caught on to the importance of both of these elements lining up. These days, content should be created with user experience in mind, so why are some sites still holding onto ancient SEO writing tactics that just don’t work anymore? Let me explain why you shouldn’t use these out-of-style-tactics.