Customer reviews can be some of the most effective advertising your brand can get. Of course, there’s one big problem with them: unlike your other advertising, you have very little control over your customer reviews. When you get them, who leaves them, and what they say. But today we’re going to go over a few ways you can exercise what control you do have.
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When auditing the web presence of a business for Local Search signals, one of the things I always look at is reviews on major platforms; such as Google My Business, Facebook, and Yelp. Reviews can tell a lot about a business; such as the reputation and public perception the business holds, and how they handle complaints or conflicts with customers.
Yelp is no business’s favorite website, but in the modern online landscape, it’s impossible to avoid. So you really have two choices: be mad about it, or take some action to make Yelp as friendly as possible for your dealership. I can’t offer any perfect rule that will turn Yelp into your new bestie, but there are a few things you can do to make the whole thing a little friendlier.
Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating.
In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the attack. If you find that you’ve got some of the fake ratings, we explain how to report them so you can get them removed.