When auditing the web presence of a business for Local Search signals, one of the things I always look at is reviews on major platforms; such as Google My Business, Facebook, and Yelp. Reviews can tell a lot about a business; such as the reputation and public perception the business holds, and how they handle complaints or conflicts with customers.
Yelp is no business’s favorite website, but in the modern online landscape, it’s impossible to avoid. So you really have two choices: be mad about it, or take some action to make Yelp as friendly as possible for your dealership. I can’t offer any perfect rule that will turn Yelp into your new bestie, but there are a few things you can do to make the whole thing a little friendlier.
The internet is the single most important public sphere in the 21st Century, and Google is how most of us navigate it. Google has leaned in to their position as the yellow pages of the future and has provided businesses with a vital tool to help customers find them. Google My Business is a free initiative from the company that does nothing more than put more eyes on your dealership. No cost to you with unlimited upside? That’s exactly the kind of thing you want to take advantage of, and we’re going to walk you through how.
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When it comes to running a dealership, every dollar counts. So, if there was a place that most people went to, and advertising there was free, you’d make use of it. I’m not talking about some mythical land; I’m talking about the modern joy and/or bane of existence: Facebook and Twitter. They’re ubiquitous, they’re intrusive, and they’re completely free. But they also require a little bit of finesse to use well. Fortunately, you’ve found yourself here, and I’m going to walk you through a few ways to up your social media game.