Category

Reputation Management

9 Ways To Maximize Your Social Media Footprint

When it comes to running a dealership, every dollar counts. So, if there was a place that most people went to, and advertising there was free, you’d make use of it. I’m not talking about some mythical land; I’m talking about the modern joy and/or bane of existence: Facebook and Twitter.  They’re ubiquitous, they’re intrusive, and they’re completely free. But they also require a little bit of finesse to use well. Fortunately, you’ve found yourself here, and I’m going to walk you through a few ways to up your social media game.

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The secret to recovering filtered Yelp reviews

Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating.

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Were you hit by the recent review spam attack?

In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the attack. If you find that you’ve got some of the fake ratings, we explain how to report them so you can get them removed.

Facebook Gets Rid of Reviews and Changes to Recommendations

 

5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!”  or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler for people to interact with local businesses with recommendations. The recent switch will  help people discover new services, places or events based upon their friends’ recommendations.

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