Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating.
Welcome back to another Wednesday Workshop from dealerOn. This week we’re talking about Yelp.
Yeah, I know – we all hate dealing with it, but it’s a necessary evil. More than anything else, dealers hate how Yelp filters out all the positive reviews and seems to only show the negative or neutral ones.
So what’s really going on is that Yelp only wants to show reviews from people it considers to be “regular Yelp users”.
So if someone leaves you a glowing review, but they’ve never used Yelp before and haven’t reviewed any other businesses, that review’s going to get filtered out.
So today, I’m sharing a little trick that will help you recover some of those reviews.
Since we know they were filtered because Yelp doesn’t think they came from regular Yelp users, all you have to do is ask them to use Yelp.
Simply look up the reviewer in your CRM and then shoot them an email that says something like “hey, thanks so much for the awesome review on Yelp. Unfortunately, Yelp filters out reviews from users who don’t use Yelp very often, so yours isn’t showing up for the public. Could you take a few minutes to leave a few reviews for other local businesses that you like, and also make a few friend connections in Yelp? That will pull your review out of the filter so everyone can see what you said.”
And boom – you’ll recover several reviews from the filter, upping your overall count and increasing your aggregate score – without actually getting any new reviews.
Yes, it’s really that simple. We typically see anywhere from a 20-30 percent return rate when we use this tactic.
So now you know how to recover some of those awesome filtered reviews you’ve got on your Yelp listing. If you’ve got any other questions or comments, leave ‘em down below and we’ll get back to you shortly. Thanks for watching, and we’ll see you again next week for another Wednesday Workshop from DealerOn.