Welcome back to another Wednesday Workshop from DealerOn.
If you want your business to thrive, you need your website to be its best. Today, we’re going to go over a few tips on how to use certain design elements effectively and ensure that your site is gathering leads and looking great at the same time.
Let’s start with banners. How many should you use and what kind?
With banners, there’s a tendency to overdo it. We recommend no more than three to five. Too many banners run the risk of overwhelming your visitors and reducing the chance of them interacting with any one offer. If you do use a lot of banners, make sure that the most important are first.
When using banners, you don’t always have the choice of where to put them. Some OEMs require any banners to be placed above the fold.
DealerOn’s standard banner sizes are 880 by 320 pixels and 1920 by 600 pixels. These are the most common sizes for OEM banners. If you aren’t sure which to use for your site reach out to your vendor to confirm the size before posting the banner.
Headers come with a variety of design challenges. How many nav links should appear?
In terms of usability and memory, seven is the magic number of nav links in a header. More than seven links can easily overwhelm your visitors.
When adding additional links to your header, be mindful at what the scaling-down process will do. The best headers are clean and unobtrusive with only the most vital information present.
What information should go in your header?
All the basics. Your OEM logo, if it’s not already part of your dealership’s logo, your dealership’s name and/or logo, phone numbers, and nav links. Other links to consider would be a link to Google Translate for your non-English speaking clientele, social media links, links to service schedule, a map, and contact info.
What’s a homepage block?
A homepage block is a container for content. It can contain any number of things, including but not limited to, a widget such as a search bar or model bar, a form, text, images, or carousels. Homepages can have up to 10, one of which is customarily reserved for the inventory search widget or search valet.
How many blocks should you have on a page?
The more blocks you add to a page, the less likely a visitor will interact with any single one of them, and too many runs the risk of completely overwhelming customers. For a streamlined design with good interactivity, we recommend between five and seven distinct sections of content.
Pages with seven or fewer blocks have consistently higher rates of interactivity and conversion.
That’s all for today’s workshop. As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can. Thanks for watching. We’ll see you next week for another Wednesday Workshop from DealerOn.