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Which categories should you choose in GMB?

In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories.


Welcome back to another Wednesday Workshop from DealerOn. This week we’re talking about your GMB profile – I know, we’ve been talking about Google My Business a lot lately, but it’s because your GMB profile is so incredibly important.

Your GMB profile is your new home page, like I’ve said before. It’s the first impression you make on potential customers. It’s also a huge part of your organic SEO – it’s a massive factor for showing up in the map pack and in searches on Google Maps.

One of the most important elements within GMB is category selection. I always talk about the importance of choosing the right categories, but after I finished my presentation at Internet Battle Plan on Monday, a dealer pointed out that I didn’t say what the correct categories were.

So, I thought I’d pop on this week’s video and share the categories you should be using for your dealership’s Google My Business profile.

Your primary category should always be “brand dealer” – whichever brand you sell. So if you’re a Ford dealer, that’s what you pick. If you’re a Chrysler Dodge Jeep Ram dealer, you’ll want to pick the brand that you sell the most of, then put the rest of the brands in other category slots.

After that primary category, you should choose the following:

Used Car Dealer
Car Dealer
Truck dealer (if you sell pickups)
Used Truck Dealer (again, only if you sell used trucks)
Auto repair shop
Auto parts store
Auto body shop
And if you offer detailing, choose Car Detailing Service.

That’s it – those are the only categories you should choose. Don’t try to use other categories – you don’t want to confuse Google by choosing non-automotive categories that don’t match your business type.

It’s important to include every category on that list that applies to your dealership. It’s shocking how many times I’ve seen dealerships not use the “brand dealer” category for whichever brand they sell. Or dealers who don’t choose the “used car dealer” category.

Choosing the correct categories helps push the right entity signals to Google, which helps you show up more consistently in local searches related to the categories you chose. Get them right and you’ll be more visible and get more traffic.

That’s it for this week’s video. As always, if you’ve got questions or comments, leave ‘em down below and we’ll get back to you shortly. Thanks for watching, and we’ll see you again next week with another Wednesday Workshop from DealerOn.

Author Greg Gifford

Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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Join the discussion 5 Comments

  •' Matt says:

    How important is the order the categories are in for all of the additional categories? I tried to change the order but had previous categories listed before and when I delete and add the categories back in the order you listed It just defaults to what it was previously, even If I delete everything for a day then try to add them one by one. The main reason I ask is because we are a single LMA Cadillac dealership so I wanted to list Used Car Dealer first and Cadillac Dealer second after watching your other video but once I add additional categories Cadillac Dealer gets pushed down from the first additional spot. Thanks

  • Greg Gifford says:

    The only one that matters is the primary category. After that, order doesn’t matter.

  •' Ned says:

    Should dealers have separate GMB profiles for sales, service and parts and only show appropriate categories for each profile?

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