Dealer Edition: How to Prep for the Holiday Season

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You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your dealership SEM- and SEO-ready, then you’re already falling behind. Don’t be a Grinch – follow this handy little guide put together by the SEO & SEM experts at DealerOn. Continue Reading

Three Audiences Your Marketing Team Should Know About

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If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized.

When defining your audiences, you have to look at things like browsing patterns, loyalty, site engagement levels, and more. But to get started you should know that both Google and Facebook use three types of audiences: behavior-based, list-based, and lookalike.
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4 Things You Need to Know About the New Google Playbook

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Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important, and drive traffic that can actually create incremental business.

If you haven’t already seen the New Dealer Playbook from Google, do ask your agency partners or account manager to discuss it with you.

We thought it would be a good idea to pen our thoughts from the perspective of an agency whose lifeblood is digital marketing for car dealerships.
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