Site Search: To Filter or Not to Filter?
Let’s be upfront about this: I advocate filtered site search as opposed to free form search, and here’s why.
When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person on your website looking for a particular vehicle will either click on the “New” or “Used” buttons that you (hopefully) have in your navigation bar, or they’re mousing over to the search box and manually typing it in. […]
