Dealer Edition: How to Prep for the Holiday Season

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You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your dealership SEM- and SEO-ready, then you’re already falling behind. Don’t be a Grinch – follow this handy little guide put together by the SEO & SEM experts at DealerOn. Continue Reading

Google Analytics 101: Segments

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Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks, and same is true for your Google Analytics traffic.

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SEO Through the Years: How the Importance of Backlinks Has Changed

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Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what backlinks do and how their impact has changed over time can help you build a better link profile that will help you get found more readily in the SERPs.

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Icon Responsibly

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When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a message. Websites sometimes use icons instead of text because the goal is to be concise and to the point. Icons can create simplicity, they’re easily configurated, moved, and applied. However, sometimes icons can be used in the wrong way, causing a poor user experience. When used in the right manner, though, these icons are subtle impressions that go a long way.

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Pods vs. Banners

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The curiosity is killing you, we know. What’s the verdict, pods or banners? Well, before we say it’s time to lean towards pods, let’s explain why.

What are pods? Pods are simply larger scale images or hyperlinks that define user flow into a few designated areas on a website. This creates tactical conversion path creation. Pods tend to create the best user experience for a website as they funnel users into your main conversion flows. It’s to the point and simple for the consumer. The best converting pods are in the order of new, used, specials and schedule. An example would be like this one seen on Ancira Buick GMC.

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