When the world feels out of control, one of the best things you can do is pick a problem you can solve. You get the satisfaction of having fixed something and the utility of whatever it was you fixed. While you’re responsibly staying at home, it’s a good time to look at your website and make certain it’s humming along precisely as you need it to.
So here are five things that should be optimized so that when this is over, you’ll have the best website possible.
We walk around every day with a computer that has access to the bulk of all human knowledge in our pockets. Is it any shock that people want to use it? 95% of consumers research a vehicle purchase online before ever setting foot inside a dealership, and the only thing shocking about that figure is how low it is. Imagine being in the market for a car and not Googling it. That’s weird, right?
So lean into it.
5 Ways to Recession-Proof Your Dealership
If someone tells you they can see the future, they’re probably looking to put one over on you. It doesn’t matter who you are, all you can do is hope for the best while preparing for the worst. On that latter point, more than one indicator is hinting that we’re heading for a recession in 2020, so it behooves you to prepare. And if there isn’t a recession, the worst thing that happens is you saved yourself a ton of money when you didn’t have to. Here are five things you can do right now that will give your dealership a solid footing, even when the ground isn’t so stable.