Money is such an important part of life that we often don’t think about it beyond, “It’d be nice to have more.” The truth is that money effects our minds in profound ways that are only beginning to be understood. You, as a car dealer, make a living on the third-most expensive thing a person is going to purchase in their lifetime, at a time when budgets are stretched to the breaking point. It’s important that you understand how this all impacts the most basic parts of your business. Specifically, how it all points to the necessity of a customer knowing their monthly car payment as early in the process as possible.
Source (money effects our minds): https://www.inc.com/will-yakowicz/this-is-your-brain-on-money.html