There are a lot of things that go into optimizing an H1 tag on a web page. Have you ever stopped to consider whether or not this onpage element even matters? In this week’s video, we will discuss just what exactly an H1 tag is, and what you need to know about it. Continue Reading
Whether you’re searching for a specific car or a certain trim on a dealership’s site, nobody wants to re-type the vehicle name multiple times to get accurate results. By the time a customer reaches the search results page, their patience is already stretched thin. Far too many dealers have been subject to poorly designed search widgets that lead to a poor user experience. Shoppers are presented with a search box that requires an exact match of the search term to the description of the inventory to return results, does not display suggestions, and fails to exhibit machine-learning technologies leaving them to type and pray that any inventory is returned at all. Continue Reading
You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your dealership SEM- and SEO-ready, then you’re already falling behind. Don’t be a Grinch – follow this handy little guide put together by the SEO & SEM experts at DealerOn. Continue Reading
Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks, and same is true for your Google Analytics traffic.