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Website Optimization

In Website Optimization

5 Ways To Recession-Proof Your Website

5 Ways to Recession-Proof Your Dealership

If someone tells you they can see the future, they’re probably looking to put one over on you. It doesn’t matter who you are, all you can do is hope for the best while preparing for the worst. On that latter point, more than one indicator is hinting that we’re heading for a recession in 2020, so it behooves you to prepare. And if there isn’t a recession, the worst thing that happens is you saved yourself a ton of money when you didn’t have to. Here are five things you can do right now that will give your dealership a solid footing, even when the ground isn’t so stable.

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In Website Optimization

ADA Compliance – How accessible is your website?

The Americans with Disabilities Act, otherwise known as ADA requires that places of public accommodation are fully accessible. Your website is no exception. There is a lot of gray area in the law as it stands today, but it hasn’t stopped the huge increase in lawsuits over the last year with websites that don’t meet these standards. This has been especially true in the automotive industry.

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In Dealership Websites, Website Optimization

Search Valet | Master Your Site’s Search Tool

Whether you’re searching for a specific car or a certain trim on a dealership’s site, nobody wants to re-type the vehicle name multiple times to get accurate results. By the time a customer reaches the search results page, their patience is already stretched thin. Far too many dealers have been subject to poorly designed search widgets that lead to a poor user experience. Shoppers are presented with a search box that requires an exact match of the search term to the description of the inventory to return results, does not display suggestions, and fails to exhibit machine-learning technologies leaving them to type and pray that any inventory is returned at all. Continue Reading

In Dealership Websites, Search Engine Optimization (SEO), Website Optimization

Dealer Edition: How to Prep for the Holiday Season

You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your dealership SEM- and SEO-ready, then you’re already falling behind. Don’t be a Grinch – follow this handy little guide put together by the SEO & SEM experts at DealerOn. Continue Reading

In Web Analytics, Website Optimization

Google Analytics 101: Segments

Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks, and same is true for your Google Analytics traffic.

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