Bounce rate remains one of the most popular web analytics. It’s easy to see why. Measuring how many visitors access a single page on a site before leaving, is a simple, at-a-glance metric of how engaged one’s users are. But numbers without context can be misleading, or even damaging.
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Last month, Google My Business debuted a new way to track your performance on the platform. We’re going to go over them in detail so you know exactly how these changes affect you.
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Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks, and same is true for your Google Analytics traffic.
In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate…
Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be a sign that your site is converting at a high rate.
There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We can all agree that lead performance is important. And, any internet marketer who agrees that conversion rate or lead performance is important, should be A/B testing (or multivariate) their site/pages.
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