As global demand for electric vehicles continues to rise and the automotive industry shifts towards electrification, dealerships must adapt their strategies to highlight electric vehicles (EVs) effectively.
A dealership’s online inventory can be the deciding factor in whether a shopper becomes a buyer. Here are some practical ways to improve your inventory merchandising and keep customers moving toward a purchase.
In this article, we’ll cover five practical and effective strategies to highlight CPO vehicles on your site, making them easier to find, more compelling to explore, and ultimately, more likely to sell.
The average car buyer visits an average of five websites during their research process. One of the best ways you can ensure your dealership’s website is the last website they visit before submitting a lead is to offer fast and frictionless options for finding their ideal vehicle.
Modern car buyers demand more from their shopping experience than ever before. In this edition of DealerOn University, we show you how to take your dealership website from a glorified vehicle showroom to an invaluable lead generation tool.
