Major changes are coming to your website reporting starting July 1, 2023, with the official switchover to Google Analytics 4 from Universal Analytics. The change represents a seismic shift in the reporting landscape for dealerships. We dive into what your dealership can expect from the all-new Google Analytics 4 in this edition of DealerOn University.
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AI continues to reshape the landscape of multiple industries and the world of digital marketing is no exception. Google has dramatically upped the ante by adding a variety of new AI features to Google Ads. These new additions offer some exciting opportunities for dealerships, and we break them down for you in this edition of DealerOn University.
Modern car buyers demand more from their shopping experience than ever before. In this edition of DealerOn University, we show you how to take your dealership website from a glorified vehicle showroom to an invaluable lead generation tool.
How your past customers perceive you is extremely important to bringing in new leads to your dealership and reputation management is critical (see what we did there?) to keeping them satisfied with your service. In this edition of DealerOn University, we take a closer look at reputation management and what it means to your dealership.
If your dealership is looking for an effective way to reach customers, SMS marketing is a tool you need to consider. SMS marketing, also known as text message marketing, is a powerful way to communicate directly with customers in a timely and personal way.
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