California’s CARS Act takes effect October 1, 2026. See how DealerOn is helping dealers prepare with updated pricing display capabilities and OnGuard, our solution for website pricing display data retention and OEM brand compliance monitoring.
Preparing for the California CARS Act
The California CARS Act (SB 766) takes effect on October 1, 2026, bringing new pricing disclosure and record keeping requirements for California dealerships.
For dealership websites, two key areas deserve attention:
- Pricing display: Clearly and conspicuously displaying a vehicle’s total price in advertisements for a specific vehicle.
- Record retention: Keeping records that document your online vehicle advertising and pricing disclosures.
DealerOn is helping dealers address these needs by providing you the flexibility to make platform level pricing display updates and by introducing OnGuard, our new solution for automated website pricing display data retention and AI-powered OEM brand compliance monitoring.
How DealerOn Is Helping Dealers Stay Compliant
Pricing Display Updates, Available Now
DealerOn’s updated platform features support vehicle pricing, finance/lease payment displays, and clear placement of related disclosures.
These new features are available to every dealer with a DealerOn website. No additional product is required to use them.
Your Customer Success Manager can assist by showing you how pricing, payments and disclosures appear on your website and helping you make any adjustments you deems necessary for CARS Act compliance.
Introducing OnGuard: Data Retention and OEM Brand Compliance Monitoring Service
Your website changes as inventory, prices, and offers change. OnGuard helps you keep a record of those changes as well as identifying potential OEM brand compliance issues that need attention.
OnGuard automates website pricing display data retention by capturing and storing timestamped screenshots of your vehicle detail pages (VDPs) and Specials pages. These records help your dealership address evolving record-retention requirements, such as those under the California CARS Act.
When you need to review a past listing, you or your DealerOn support team can search captures by VIN and export reports showing what appeared on your website at the time of capture. That gives your team a visual history to reference when questions arise about advertised pricing or offers.
Spot Potential OEM Brand Compliance Issues
OnGuard goes beyond data retention with AI-powered OEM brand compliance detection and monitoring. It scans your website for potential issues and brings the findings into an easy-to-read dashboard.
You and your DealerOn support team can review page-level details, see recommended updates and coordinate fixes. This shared view helps you identify what needs attention and keep your website aligned with your OEM’s brand requirements.
Get Your Website Ready
Start by reviewing your pricing and payment displays with your Customer Success Manager. To see how automated records and ongoing OEM brand compliance monitoring can support your dealership, schedule an OnGuard demo with our Sales team.
