A modern business’s success begins with SEO. Before they can patronize your store, customers need to find it, and the modern way to do that is on their smartphones via search engines. Today we’re going to look at a snapshot of the modern landscape of SEO, including how much businesses pay, what SEO experts actually do with their time, and the importance of SEO in a post-pandemic world.
Google has once again updated their algorithm, and as usual, they’re holding their cards close to the vest. Here is a list of some important pieces of the update they did make public that you should be aware of.
Core Web Vitals measure specific parts of your site as stand-ins for larger design concerns. But what are they and what are good scores?
Way back in 2009, Google’s Matt Cutts mentioned offhandedly that Google used over 200 variables to determine SERPs. While this number might very well have been accurate at the time, and it’s impossible to know for certain, it’s likely that it’s an exaggeration. Don’t chase 200 phantoms. Instead look at these 11 factors we know for certain impact SEO.
Take these three simple steps to make your SERPs work for you! Find out how your SERPs can help with your SEM strategy in this week’s blog.
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