Search Engine Optimization (SEO)

SEO Fact or Fiction: Are There Really 200+ Ranking Factors?

SEO Fact or Fiction: 200 Ranking Factors

Way back in 2009, Google’s Matt Cutts mentioned offhandedly that Google used over 200 variables to determine SERPs. While this number might very well have been accurate at the time, and it’s impossible to know for certain, it’s likely that it’s an exaggeration. Don’t chase 200 phantoms. Instead look at these 11 factors we know for certain impact SEO.

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