If you’re going to compete in today’s online marketplace, you need to get the most out of every digital advertising dollar spent. While there is no substitute for experience, these five tips will get you started on stretching that money to reach as many potential customers as possible.
Not long ago, Google held a conference with leaders from almost 50 global retailers to discuss how e-commerce platforms are changing digital advertising. We collected these five SEM lessons to share with you.
PPC, or pay-per-click advertising, is an important pillar in a complete online marketing strategy. As with everything in this sphere, PPC is constantly changing. Today, we’re going to look at the big trends this year in PPC and talk about how to position your store to take advantage.
Programmatic advertising is a fast-growing sector in the industry for good reason: Why buy and sell ad inventory in real time when you can make a computer do it? And despite my original, Terminator-based objections to the process, it’s apparently completely safe and efficient. And as with everything else, programmatic advertising isn’t immune to the changes the pandemic has wrought in every corner of our lives. So, before you leap into programmatic advertising for your dealership (or re-up your current contract), have a look at these four ways COVID is changing the industry.