How to Reach Customers at the End of the Car-Buying Journey

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Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s been optimized for conversion – but all that high-tech digital weaponry in your arsenal won’t amount to much if you can’t reach your potential buyers at the right time.

Google has identified five key moments in the car-buying journey that all customers go through. They call them micro-moments, and you’ve probably heard of them. The first two moments have a lot to do with research, but the end of the car-buying journey is where dealers should start paying attention. It’s where your leads begin to trickle into customers, and you need to know which tools to pull from your arsenal based on the moment.
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Feature Friday: Spanish Websites

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When native Spanish speakers are one of the fastest growing markets for dealers in North America, sticking to an exclusively English website is not an option. Spanish speakers spend more time online than non-Spanish speakers, and they spend more than five hours of that time shopping online. If you’re not targeting this quickly growing market, you’re doing it wrong.

That’s why DealerOn offers custom Spanish sites for your dealership, and we don’t mean badly-translated blurbs beneath your inventory, but human-translated sites from Native Spanish-speakers that are easy to navigate and understand. All of our Spanish sites follow Google best practices, which means they’re optimized for Spanish search queries.

Make sure your dealership stands out against the completion by catering to this growing market! If you want to start communicating to your Spanish-speaking consumers, read more about Spanish websites here.
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