Feature Friday: Spanish Websites


When native Spanish speakers are one of the fastest growing markets for dealers in North America, sticking to an exclusively English website is not an option. Spanish speakers spend more time online than non-Spanish speakers, and they spend more than five hours of that time shopping online. If you’re not targeting this quickly growing market, you’re doing it wrong.

That’s why DealerOn offers custom Spanish sites for your dealership, and we don’t mean badly-translated blurbs beneath your inventory, but human-translated sites from Native Spanish-speakers that are easy to navigate and understand. All of our Spanish sites follow Google best practices, which means they’re optimized for Spanish search queries.

Make sure your dealership stands out against the completion by catering to this growing market! If you want to start communicating to your Spanish-speaking consumers, read more about Spanish websites here.
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We’re headed to Charlotte!

Break out your drivers, because we’re headed to Charlotte!

We’re teaming up with Google, ELEAD1ONE, and CarGurus for another Digital Strategy Summit, this one on November 2 in Charlotte, North Carolina! We’ll be setting up camp at Topgolf, and bringing some automotive digital experts with us. We’ll share the latest and greatest in online marketing to help you sell more cars, and then we’ll join you in perfecting that back swing. Oh, and don’t worry, we’ll bring the food and the drinks.

Did we mention that it’s free? That’s right: free tickets, but limited seating, so register now!


Can’t wait to see what we’re bringing to the table? We’ve got the breakdown here:

Kevin Lao, Google

Digital Marketing Best Practices

Kevin’s talking all things Google, including the new Dealer Playbook. He’ll also break down best practices for digital marketing. Don’t miss these key Google insights straight from the source.

Greg Gifford, DealerOn

Local SEO

Greg will drop the bomb on Local SEO, breaking it down for us in an easy, understandable way. Don’t let search engines glaze over your site. You’ll also take home a copy of Greg’s new book on Local SEO.

Shaun Raines, DealerOn

PPC & Digital Marketing

Shaun Raines will be sharing his infinite knowledge on SEM. His presentation on the exclusive details of paid search, all with one goal in mind: helping you sell more cars.

Martha Blue, CarGurus

Measuring & Optimizing in a Multi-Channel World

Start to see some real improvements in your ROI with Martha’s key best practices for measuring and optimizing data when your competing for attention on digital channels.

Mark Queen, ELEAD1ONE

Service Center Success

Get your customers on the same page with your advisors and technicians by learning how local North Carolina legend, Scott Clark Toyota, has outperformed every other store’s service department.

Michael Devito, DealerOn

Mobile Strategy & Optimization

Michael will share his tips on website optimization and mobile conversion. The secret to a successful site is a mobile-first strategy, of course, and he’ll unlock all the secrets your dealership needs to succeed.

After the session we’ll feed you some dinner, throw back some beers, and hit a few balls. Sound like a good time? We think so too. We mentioned it was free, right?

Register now before slots fill up! All dealers are welcome, regardless of OEM. We don’t horde this kind of knowledge.

See you in Charlotte!


4 Things You Need to Know About the New Google Playbook

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important, and drive traffic that can actually create incremental business.

If you haven’t already seen the New Dealer Playbook from Google, do ask your agency partners or account manager to discuss it with you.

We thought it would be a good idea to pen our thoughts from the perspective of an agency whose lifeblood is digital marketing for car dealerships.
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We want to make a difference. Here’s how you can help.


The tragedy that has affected southern Texas in the aftermath of Hurricane Harvey is a cause that many Americans feel close to heart. It is estimated that Harvey caused at least $40 billion worth of damage, not to mention the homes and lives it destroyed and disrupted. Many Americans are looking for ways that they can give back, and we’ve found an opportunity specifically for the automotive industry.

DealerOn has partnered with Dealers United and the CauseNetwork Foundation, a nonprofit that aims to help businesses support causes that are close to them, to try and make a difference in the lives of those affected by Hurricane Harvey. This will give dealerships the chance to help other dealers and their communities to rebuild their businesses and homes after the destruction.

This partnership will allow dealers to create custom charity programs catered to their specific dealerships. Dealers can donate cars, a percent of their proceeds, or work with the foundation to find other means of supporting the hurricane victims. And after the hurricane damage is assessed, dealers can continue to work with the CauseNetwork Foundation on other causes and charities that they believe in.



In a time of crisis, it’s important for communities to come together. The automotive industry is a close-knit group of individuals who know all too well the importance of this. Through this partnership, dealers can lend a hand to those who need it most, including fellow businessmen and women.

You can go here to get in touch with a CauseNetwork specialist and to begin making a difference.

DealerOn Is Now a Mazda Digital Certified Program Partner

We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services.

“We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven SEO and digital advertising methods with the Mazda family,” said DealerOn CEO Ali Amirrezvani. “We hope we can provide the same individual digital marketing experience to Mazda dealers as we have to many other dealerships since 2004. It’s that small-business mindset that sets us apart.”

Mazda dealerships who use DealerOn will see a responsive site that loads two times faster than those of competitors. With a focus on data-driven optimization and mobile-first strategies, DealerOn sites have remained a cut above the rest.

DealerOn’s digital marketing services work to provide results you can measure. By utilizing trackable metrics, DealerOn provides proof that its search-engine marketing and display advertising really works. Dealers receive monthly reporting and access to a Google AdWords Certified expert.

DealerOn will also bring new integrations such as:

  • Click-2-Buy: a complete, end-to-end sales platform
  • Behavioral Targeting System: a state-of-the-art lead generation enhancement system
  • Geo-fencing: a platform that allows dealers to target consumers in competitor’s showrooms

With multiple awards, including Driving Sales Top-Rated Website awards, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Aware for Website Providers, DealerOn has proved time and again its dedication to keeping all aspects of digital marketing excellence “Under One Hood.”

Interested in learning more about our Mazda program? Click here to see our official enrollment form.

You can also just give us a call at 844-275-2939, or head over here and drop us a line.

Call support
(877) 543-4200
Call Sales
(877) 543-6321