When native Spanish speakers are one of the fastest growing markets for dealers in North America, sticking to an exclusively English website is not an option. Spanish speakers spend more time online than non-Spanish speakers, and they spend more than five hours of that time shopping online. If you’re not targeting this quickly growing market, you’re doing it wrong.
That’s why DealerOn offers custom Spanish sites for your dealership, and we don’t mean badly-translated blurbs beneath your inventory, but human-translated sites from Native Spanish-speakers that are easy to navigate and understand. All of our Spanish sites follow Google best practices, which means they’re optimized for Spanish search queries.
Make sure your dealership stands out against the completion by catering to this growing market! If you want to start communicating to your Spanish-speaking consumers, read more about Spanish websites here.
VIDEO TRANSCRIPT
Hey dealers, marketing your auto dealerships on the internet is wildly important. Some say it’s the most important place to have a great presence. In fact, you probably spend the majority of your time and money making sure your website is as awesome as you are.
But missing out on this country’s fastest growing demographic because of a language barrier? That’s not awesome.
Today, we’re talking about the Hispanic-American market, and it’s time to go bilingual, baby. But wait, where are the stats that back this up? Oh, we’ll give you stats. Studies actually show that native Spanish speakers spend 47% more time online than their counterparts.
And if you want to get specific, your Spanish-speaking customers spend an average of 6.4 hours per month shopping online while non-Hispanics typically spend just over 1 hour per month. That’s an increase of more than 500%!
So here’s our big question: Does your dealership have a Spanish website for your Spanish-speaking customers? And we’re not just talking a translated version of your English site, or a quick blurb that says your staff “se habla espanol.” We’re talking the real deal: Spanish content from native speakers — totally searchable in Google and easy to understand.
Does that sound like your site?
If you said, “No,” then DealerOn’s Spanish Websites are your solution. They’re designed with Google’s best practices in mind, with the goal of ranking for Spanish queries in the search engines. And if your OEM requires English & Spanish on the same site, don’t worry. We cover that too.
Your dealership will widen its reach when you put DealerOn’s Spanish Websites to work. Reaching Spanish-speaking customers is now easier than ever when you put DealerOn’s Spanish Websites to work. And we know your customers will appreciate being given the same level of attention & care online as they would in your showroom.
That’s it for our Feature Friday at DealerOn, tune in next week for more features guaranteed to rock your dealership!
