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Client or Server Side? How Your Website Should Render

Client or Server Side

Client or Server Side? How Your Website Should Render


Welcome back to another Wednesday Workshop from DealerOn. Every industry has a series of questions that are almost guaranteed to provoke arguments among professionals. Web design is no different. At risk of provoking one of those arguments, we’re going to weigh in on one of the central debates of web design: what’s better, client side or server side rendering?

As with any of these debates, the answer is “Depends.” In this case, it depends on what kind of site you’re running and who is designing and hosting it. Since you’re watching this, you probably have a site for your car dealership and in that case, the answer is clear.

You want server side rendering, which is what we provide for DealerOn websites.

The difference between server side and client side rendering boils down to who is loading your website when you get a visitor. A server side render means that we are loading the site on our end and delivering it in completed form to your visitors. This has several key benefits to their experience as well as SEO.

It delivers dynamic information as static HTML.

When search engines look over your site’s code, they are often unable to recognize dynamic content, seeing it instead as placeholder names that would be populated by specifics on a customer-facing page. For example, your sites might have “Make” and “Model” as placeholders in the design code, expecting customers to put the make and model of their choice, and allowing the site to populate the page with specifics. If the site is client side rendered, then the search engine will see this code and therefore might miss your site in a specific search. If the render is on the server side, the entire site will be loaded before the search engine categorizes it. Your SEO gets a boost and your customers get the experience they want.

The render is faster.

Because we’re doing the render on our side, the site loads faster. As you know, load times are a big part of SEO and user experience. As long as the company doing the render has invested in the equipment to do it well, and DealerOn has, the server side render is better.

It reduces or eliminates speed related budget issues.

In a client-side render, Google has to load the site in two phases. Practically, this means that the load takes extra time. Once loaded, there’s a chance that your dynamic elements will be missing, and Google might miss pages entirely. A server side render saves you this trouble.

As you might have guessed, at DealerOn, all of our sites are rendered on the server side. We’ve invested in our infrastructure so that your load times will be fast, and our dynamic programming means that your customers will always find exactly what they want.

That’s all the time we have for today’s workshop. As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can. Thanks for watching. We’ll see you next week for another Wednesday Workshop from DealerOn.

4 Ways to Build Brand Awareness With Social Media


Are you using your dealership social media presence effectively? This weeks Wednesday Workshop has tips to make sure that you are! 


Welcome back to another Wednesday Workshop from DealerOn. Social media can be one of the most cost-efficient ways to promote your dealership. The challenge is knowing how to effectively use these platforms to be noticed in an increasingly cluttered field. Today, we’re going to go over four tips that will help turn your social media presence into one that gets eyes on your brand.

Number One: Personality goes a long way.

You want your social media to feel like a person, and people have a distinctive personality. Are you funny? Sincere? Warm? Do you have a fondness for cheesy dad jokes or a photographer’s eye? All of these can be excellent hooks for your brand. Ask yourself a simple question: what’s your dealership’s personality? Look at the kinds of vehicles you sell, your customer base, where you’re located, and other indicators. These make up what is known as your Target Audience. Ensure your social presence reflects content that your customers want to see.

Number Two: Humor can be very effective when used with care.

Corporate Twitter accounts that get a lot of followers are usually funny. Wendy’s, Netflix, and Denny’s are some of the best-known brands who are surprisingly funny. While this can be a great way to build followers, it’s also difficult. First, being consistently funny on social media isn’t easy, and a smaller brand will need a joke to go viral to get any real traction.

Number Three: Tag, you’re it.

Think of social media as a party. You can stand in the corner and talk to yourself, or you can start conversations with other people. The way to do this is with tags. This is different than hashtags, which we’ll get to in a second. Tagging other accounts varies based on the platform. On Twitter, where it happens most often and is most effective, that means adding the Twitter handle to your tweet.

Number Four: Hashtags, hashtags, hashtags

Hashtags are a way of creating and maintaining larger conversations across the breadth of a social media platform. Include a couple with most tweets to reach a larger audience, but don’t go overboard. No one likes reading a tweet that looks like this. One or two hashtags helps make your point. More than that and you’re hiding your message.

We hope find these tips helpful in boosting your dealership’s brand awareness. That’s all for today’s workshop. As always, if you have any questions or comments, leave them below. Thank you for watching, join us next week for another Wednesday Workshop from DealerOn.

Ford Selects DealerOn as Official Website Provider


Having options is a great thing, and we’re thrilled to announce that DealerOn is officially a website provider in the FordDirect Program! That’s right, Ford dealers are no longer limited to a single provider, and can now choose to partner with DealerOn to take advantage of our high-converting, fast-loading website platform.

DealerOn’s award-winning website platform is responsive and adaptive (a design recommended straight from Google) and is 100% faster than any other platform. What can a website that loads TWICE as fast as the competition do for your dealership? We’d love the chance to show you.

DealerOn is the top choice for thousands of dealers all over the country, and now we get the chance to prove why we should be the top choice for Ford too. Hundreds of Ford dealers have already partnered with DealerOn, and we can’t wait to start delivering results.

We are truly honored that Ford has selected DealerOn as an official website provider, and we look forward to a long and fruitful relationship with them and their dealers.

If you want to start selling more cars more profitably, then why not take a quick demo? Come see what all the buzz is about.

DealerOn Rocked NADA 2018 in Las Vegas

From the time we touched down in Las Vegas on Wednesday to the last contract signed at our booth on Sunday, DealerOn was making a big splash at NADA 2018 Conference & Expo. For starters, we brought our best booth yet, complete with a quiet lounge area, a full-service open bar, and 14 computer stations that were rarely empty.  Continue Reading