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4 Ways to Build Brand Awareness With Social Media

By January 20, 2021Wednesday Workshop

Are you using your dealership social media presence effectively? This weeks Wednesday Workshop has tips to make sure that you are!


Welcome back to another Wednesday Workshop from DealerOn. Social media can be one of the most cost-efficient ways to promote your dealership. The challenge is knowing how to effectively use these platforms to be noticed in an increasingly cluttered field. Today, we’re going to go over four tips that will help turn your social media presence into one that gets eyes on your brand.

Number One: Personality goes a long way.

You want your social media to feel like a person, and people have a distinctive personality. Are you funny? Sincere? Warm? Do you have a fondness for cheesy dad jokes or a photographer’s eye? All of these can be excellent hooks for your brand. Ask yourself a simple question: what’s your dealership’s personality? Look at the kinds of vehicles you sell, your customer base, where you’re located, and other indicators. These make up what is known as your Target Audience. Ensure your social presence reflects content that your customers want to see.

Number Two: Humor can be very effective when used with care.

Corporate Twitter accounts that get a lot of followers are usually funny. Wendy’s, Netflix, and Denny’s are some of the best-known brands who are surprisingly funny. While this can be a great way to build followers, it’s also difficult. First, being consistently funny on social media isn’t easy, and a smaller brand will need a joke to go viral to get any real traction.

Number Three: Tag, you’re it.

Think of social media as a party. You can stand in the corner and talk to yourself, or you can start conversations with other people. The way to do this is with tags. This is different than hashtags, which we’ll get to in a second. Tagging other accounts varies based on the platform. On Twitter, where it happens most often and is most effective, that means adding the Twitter handle to your tweet.

Number Four: Hashtags, hashtags, hashtags

Hashtags are a way of creating and maintaining larger conversations across the breadth of a social media platform. Include a couple with most tweets to reach a larger audience, but don’t go overboard. No one likes reading a tweet that looks like this. One or two hashtags helps make your point. More than that and you’re hiding your message.

We hope find these tips helpful in boosting your dealership’s brand awareness. That’s all for today’s workshop. As always, if you have any questions or comments, leave them below. Thank you for watching, join us next week for another Wednesday Workshop from DealerOn.

Author DealerOn

DealerOn, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about DealerOn’s Lead Guarantee, visit our website here.

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