If you’re just going to let a machine do all the work, you might as well stop. The majority of SEM campaigns running for car dealers today are machine-based programs. Is this all bad? No, but there are consequences that come with “set it and forget it” SEM platforms.
Honestly, some dealers can afford to run SEM campaigns through automated systems that miss critical components for optimal results, but why would you want to? Let’s be fair… most dealers are not going to take the time to know how every digital marketing detail affects their bottom line. With that in mind, here are a few tips to fill the knowledge gap that will at least help you keep an eye on areas of importance.