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4 Ways to Build Brand Awareness With Social Media

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Are you using your dealership social media presence effectively? This weeks Wednesday Workshop has tips to make sure that you are! 

Transcript:

Welcome back to another Wednesday Workshop from DealerOn. Social media can be one of the most cost-efficient ways to promote your dealership. The challenge is knowing how to effectively use these platforms to be noticed in an increasingly cluttered field. Today, we’re going to go over four tips that will help turn your social media presence into one that gets eyes on your brand.

Number One: Personality goes a long way.

You want your social media to feel like a person, and people have a distinctive personality. Are you funny? Sincere? Warm? Do you have a fondness for cheesy dad jokes or a photographer’s eye? All of these can be excellent hooks for your brand. Ask yourself a simple question: what’s your dealership’s personality? Look at the kinds of vehicles you sell, your customer base, where you’re located, and other indicators. These make up what is known as your Target Audience. Ensure your social presence reflects content that your customers want to see.

Number Two: Humor can be very effective when used with care.

Corporate Twitter accounts that get a lot of followers are usually funny. Wendy’s, Netflix, and Denny’s are some of the best-known brands who are surprisingly funny. While this can be a great way to build followers, it’s also difficult. First, being consistently funny on social media isn’t easy, and a smaller brand will need a joke to go viral to get any real traction.

Number Three: Tag, you’re it.

Think of social media as a party. You can stand in the corner and talk to yourself, or you can start conversations with other people. The way to do this is with tags. This is different than hashtags, which we’ll get to in a second. Tagging other accounts varies based on the platform. On Twitter, where it happens most often and is most effective, that means adding the Twitter handle to your tweet.

Number Four: Hashtags, hashtags, hashtags

Hashtags are a way of creating and maintaining larger conversations across the breadth of a social media platform. Include a couple with most tweets to reach a larger audience, but don’t go overboard. No one likes reading a tweet that looks like this. One or two hashtags helps make your point. More than that and you’re hiding your message.

We hope find these tips helpful in boosting your dealership’s brand awareness. That’s all for today’s workshop. As always, if you have any questions or comments, leave them below. Thank you for watching, join us next week for another Wednesday Workshop from DealerOn.

Car Dealers Should Stop Running SEM Campaigns Right Now

 

If you’re just going to let a machine do all the work, you might as well stop. The majority of SEM campaigns running for car dealers today are machine-based programs. Is this all bad? No, but there are consequences that come with “set it and forget it” SEM platforms.

Honestly, some dealers can afford to run SEM campaigns through automated systems that miss critical components for optimal results, but why would you want to? Let’s be fair… most dealers are not going to take the time to know how every digital marketing detail affects their bottom line. With that in mind, here are a few tips to fill the knowledge gap that will at least help you keep an eye on areas of importance.
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