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DealerOn Rocked NADA 2018 in Las Vegas

By April 6, 2018Events

From the time we touched down in Las Vegas on Wednesday to the last contract signed at our booth on Sunday, DealerOn was making a big splash at NADA 2018 Conference & Expo. For starters, we brought our best booth yet, complete with a quiet lounge area, a full-service open bar, and 14 computer stations that were rarely empty. 

Booth 3493C was bustling from the first bell, and the DealerOn team did over 200 demos to dealers over the course of the show. It’s hard to say what dealers were more curious about: our newly revamped website platform, which just won its seventh consecutive DrivingSales award, seeing whether our Lead Guarantee lives up to its name (spoiler alert: it does), or talking to Greg Gifford & Michael DeVito after their jam-packed sessions on Local SEO & mobile website optimization. Whatever the reason, people just kept pouring into the booth, grabbing a drink, and being wowed.

One of the first things we did at the show, of course, was head to the DrivingSales booth for the Dealer Satisfaction award ceremony on Friday morning. We received our seventh consecutive Top-Rated Websites award for our website platform and we won the Top-Rated SEO & Services award for the very first time! Our teams in DC, Dallas, and Michigan work harder than anyone we’ve heard of, and it really paid off with these review-powered awards we get to showcase with the others we’ve won.

Now, if you’ve ever been to an NADA show in Vegas, you know that the Expo Hall might be where the business happens…but the fun stuff happens when the sun goes down! On Saturday night, after everyone had a chance to eat some great food, the incomparable Greg Gifford managed to get to the very front of the Chicago show at the Hard Rock.

Not to be outdone, a few of us went to the SLS and caught Cheap Trick & Bret Michaels for another crazy rock show! The pictures don’t do it justice, but if you look closely enough, you can feel the bass through the screen.

This was easily our best NADA yet, and we absolutely loved getting to see everyone in Las Vegas. It’s always an honor to be recognized for our hard work and dedication to customer service, and the DrivingSales awards were definitely a major highlight. But giving dealers insight into the latest marketing tech is where our passion truly lies, and we’re glad to have such a big stage for people like Greg Gifford & Michael DeVito to speak from. Next year will be even better, count on it.

Of course, we’re going to be in Orlando next week for Digital Dealer, so if you’re headed to the Sunshine State next Tuesday, we’ll be seeing you there!

Author DealerOn

DealerOn, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about DealerOn’s Lead Guarantee, visit our website here.

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