All Posts By

Ali Amirrezvani

The Next Wave of COVID-19 Assistance From DealerOn and our Partners

 

To our valued Partners:

The COVID-19 outbreak has brought unprecedented challenges and business uncertainty for our dealers across the country, and we wanted to reach out to each of you to lend our support.  Ever since we started DealerOn 15 years ago our goal has been to be more than just a vendor – to be a true partner to you.  Like our dealers, we are not a large multi-national corporation operating across many industries.  We are a tight, family-owned business devoted to serving dealers.  We have grown from our humble beginnings primarily through our singular devotion to providing amazing customer support for our dealers—especially through bad times like these.

Over the last few weeks, we have seen our support volumes skyrocket 120% and have worked feverishly to help our dealers keep their websites current with the changing conditions.  During this time, we’ve received sobering feedback from our dealers about the impact this crisis has had on their dealerships — including layoffs, furloughs, and pay reductions.  DealerOn has had to take similar actions just this week as the magnitude of this crisis has grown.

We understand the challenges you are facing and we’ve been working with all of our OEM partners to determine how we might be able to help you financially, in spite of the situation.  Before we announced anything publicly, we wanted to coordinate with each of our OEM partners, to help you understand the exact impact of the assistance we are able to offer to your dealership –  This is not a “publicity stunt”.

In addition to the products we have offered the last few weeks – free APEX digital retailing, free BTS personalized coupons, and free COVID-19 creative, DealerOn is offering each of our dealers 15% off of their franchise dealership website for the month of April.  Please reference the below chart for specific effective rates by OEM.  We would have preferred to do this sooner, but coordinating a uniform effort across all of our OEM programs was not a simple endeavor, and we sincerely appreciate your patience.  We’d also like to thank our OEM partners for their generous help in this process.

To calculate the dollar savings for your store, simply multiply the monthly fee for your dealership website for your specific OEM by the “Effective Relief” column.  For example, a Hyundai dealership paying $1,549 per month for a Gold website package will receive $232.50 in relief on their April bill ($1,549 * 15%).

 

Product

DealerOn Relief

Effective Relief

Ford-All Website Packages

15%

15%

Toyota-All Website Packages

15%

15%

Lexus-All Website Packages

15%

15%

INFINITI-All Website Packages

15%

15%

Mazda-All Website Packages

15%

15%

BMW-All Website Packages

15%

15%

MINI-All Website Packages

15%

15%

Kia-All Website Packages

15%

15%

Mitsubishi-All Website Packages

15%

15%

Volkswagen-All Website Packages

15%

15%

Acura-All Website Packages

15%

15%

Mercedes-Benz-All Website Packages

15%

15%

Hyundai-All Website Packages

15%

15%

Maserati-All Website Packages

15%

15%

FCA-All Website Packages

15%

15%

GM Base

15%

11.25%

GM Plus

15%

12.50%

GM Premier

15%

13.12%

Cadillac Base

15%

11.05%

Cadillac Plus

15%

12.32%

Cadillac Premier

15%

13.03%

Retail Franchise Website

15%

15%

 

In addition to the financial relief we are providing to our customers, our Executive team is taking a 25% pay cut, and our DealerOn family has collectively committed to each working longer hours for less pay – because we are all in this together with YOU and YOUR DEALERSHIP.  Our goal is to help ALL of our partners through this challenge and to not sacrifice ANYTHING about the best in class support and technology that brought you to DealerOn in the first place.

While we realize that this relief may not have as material an impact as you may have hoped on the many difficult and challenging decisions that lie ahead for you and your team, we want you to understand that DealerOn is with you during this time, and we are doing ALL that we can.  Please call one of us if we can help.  Thank you for your partnership and let’s fight this battle together.

 

Ali Amirrezvani                                                                                        Amir Amirrezvani
CEO & Co-Founder                                                                                 Co-Founder

FREE Digital Retailing for ALL Customers until June 30th

As Americans are struggling with the uncertainty surrounding the ongoing global threat posed by COVID-19 we want to do our part to help each and every one of our partners through this trying time.

While we have already begun to see a decline in sales (per DMS data) in many markets, traffic over the last several weeks to dealership websites has remained steady. In most cases it is up from January as more and more consumers retreat to their homes and prepare for their next auto purchase when the epidemic has passed.

Never has it been more important to create an online experience where consumers can engage safely with dealers and get as much personalized information as possible. Many dealers are starting to pivot, by offering offsite test drives to ensure that consumers feel as safe as possible.

EFFECTIVE IMMEDIATELY AND THROUGH JUNE 30, 2020

FREE DIGITAL RETAILING
In partnership with ChromeData, any DealerOn customer will be able to utilize our APEX digital retailing tool at NO ADDITIONAL cost. This tool will help your shoppers establish their trade-ins and payments from the comfort of their homes while improving engagement and interest levels.

FREE PERSONALIZED LEADS
Additionally and at NO ADDITIONAL cost you can turn on our Behavioral Targeting System (BTS). BTS typically generates a substantial lift in dealership leads (30-40% increase is typical) and is particularly effective when paired with APEX.

FREE COVID-19 CREATIVE
We will also FREE of charge be creating banners or creative for any dealer looking to setup messaging surrounding COVID-19 for their business.

*There is no obligation to keep any of these services after May 31 and you may cancel at anytime (you will NOT be charged). Eligibility conditions may apply. Must be a DealerOn website customer.

Fill out the form on this page and someone from our team will be in touch as soon as possible to get you up and running with these products.

We appreciate your partnership. Please reach out to us if there is anything at all that we can do to help your business. Working together we are confident that we will get through this.

Ali Amirrezvani
CEO, DealerOn Inc.

Cars.com Acquires Dealer Inspire

If you spend a bit of time at auto conferences and around the social media watering holes where auto folks hang out, you’ll find that there’s a family in this industry. We may compete vigorously for customers and customer budgets, but I count so many people in this industry amongst my closest friends. Auto is a family and when a family member has a good day, it demands acknowledgement.
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DealerOn Event Series: Digital Strategy Summit

 

Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a ton of premium knowledge on all things digital in the world of automotive.  Continue Reading

DealerOn wins 5th DrivingSales Satisfaction Award

 

Derwood, Maryland – February 24, 2016 – DealerOn is the recipient of a “Top Rated” Website award in the seventh annual DrivingSales Dealer Satisfaction Awards.

Upon hearing the news, Ali Amirrezvani, DealerOn’s CEO and Co-Founder responded, “We are extremely proud DealerOn was able to take home the Top-Rated Website Provider Award, for the fifth year in a row. Our goal has always been to provide the very best support to our dealership partners and this award further validates that our continued commitment is paying off”. Ali continued, “Because the DrivingSales Dealer Satisfaction Awards are chosen by the very partners we aim to please day-in and day-out – our dealer customers – this award is particularly meaningful. If anything, this makes us want to work harder and we can’t wait to see what 2016 will bring.”

This award further validates DealerOn’s status as a top website provider in the automotive industry and showcases why they are the only company in the auto industry that offers a Guarantee that dealers will see an increase in leads when the move their website to the DealerOn platform. DealerOn’s website customers have seen a documented lead volume of 250% on average, across nearly 1,000 websites.

In addition to their award-winning dealership websites, DealerOn’s new offerings in automotive SEM and SEO are quickly becoming industry standards. As a Google AdWords Certified Partner, dealers that combine their Paid Search with the power of a DealerOn website see complete integration and optimization of the AdWords efforts. Dealerships that opt for their Elite SEO package reap the benefits of a Google-Optimized website architecture as well as Advanced Reporting, Custom Content, On- and Off-Site SEO, Social Media and Reputation Management.

“We congratulate DealerOn on being a ‘Top Rated’ Website Award recipient and for being recognized by its dealer customers for high levels of excellence and customer satisfaction,” said DrivingSales CEO and Founder Jared Hamilton. “For seven years, and through over 25,000 validated reviews, DrivingSales Vendor Ratings has helped dealers make smart, more informed decisions, leading them to outstanding service providers such as DealerOn.”

The DrivingSales Dealer Satisfaction Awards are based on cumulative ratings tallied and verified over the calendar year (January–December) at DrivingSales.com Vendor Ratings. DrivingSales Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online here.