Prove you need SEO with simple math

For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t really understand how search engines work, they’ll still see why SEO is important.

Organic visitors are your largest source of website traffic and leads – unless you’re doing something wrong. Check out the video for a simple visualization that shows why your dealership absolutely needs SEO to stay visible to local customers.

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We Don’t Sell Jeeps! A story from the PPC trenches…

This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!”

Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad at us) Continue Reading

Down With Misleading Dealership Reports!

Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco…

This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or from your manufacturer, make sure that it’s got actionable data in the report! If the report is a bunch of fuzzy numbers and not-quite-clear information, it’s impossible to make intelligent decisions for your dealership.

Check out this week’s video for more insight into why these reports are bad, and what you can do when you get one…

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Acura Selects DealerOn As Certified Website And Digital Advertising Provider

DealerOn, the premier car dealer website and digital marketing provider, has just been selected by Acura, as a Certified Website Provider and a Certified Digital Advertising Provider. Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs.

“We’re thrilled to be selected by Acura as one of their premier, Certified Website and Digital Advertising Providers,” said Ali Amirrezvani, DealerOn’s CEO and President. “We’re no stranger to helping Acura dealers dominate their local markets, so we’re very excited that DealerOn will be able to help even more Acura dealers generate more leads and sell more cars than ever before. This relationship is sure to elevate Acura to the next level.”

Acura dealers who sign up with DealerOn will benefit from DealerOn’s industry-leading responsive website platform, their sophisticated A/B testing and conversion optimization platform, and increased organic search traffic from their Google-Optimized sites.

Digital advertising customers will also receive a Google AdWords Certified Account Manager, keyword level call tracking, and Google Analytics Integrated Reporting.

DealerOn, Inc. is the leading website and digital marketing company serving the retail automotive industry. In the last 12 months, DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers.

DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. In addition to their award-winning dealership websites, DealerOn’s new offerings in automotive SEM and SEO are quickly becoming industry standards. To learn more about DealerOn’s Lead Guarantee, visit our website here.

To learn more about DealerOn’s Lead Guarantee, visit our website here.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience.  On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Joining the lineup is the next-generation, electrified NSX supercar which is a new and pinnacle expression of Acura Precision Crafted Performance.

 

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