Awesome Tips for Dealers from Digital Dealer 21

This week’s Wednesday Workshop video comes to you LIVE from Digital Dealer 21 in Las Vegas. We walked around the expo hall and asked several vendors, dealers, and friends for one awesome tip for dealers to take home from the conference.

Check out the awesome tips (and a few laughs), and if you have another amazing tip to share, leave it down below in the comments!

The Key to Local SEO

 

Everybody wants a great relationship with their clients, but it’s not always easy when your clients (or your bosses) don’t understand local SEO and the incredible amount of work it takes to optimize a website. If you ask our Director of Search and Social, Greg Gifford, it’s because most of us in the SEO business are so entrenched in our work that we forget not everyone knows as much about SEO as we do.

In fact, most people don’t really have a category for SEO — and they might not even know what the acronym stands for! Educating your clients needs to be one of your top priorities, otherwise you may not have those new clients for very long.

Fortunately, Greg’s written a brilliant post for our friends at Search Engine Land that talks all about how to set client expectations and set yourself (and your company) up for a successful relationship.

And, hey, if you know someone who keeps losing unhappy customers, show them this article!

The biggest mistake on auto dealer websites – and how to avoid it

Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer…

Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely important to choose a website that really works, instead of one that you think is pretty.

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