Well, okay, maybe not stop altogether. But here’s the deal, your advertising campaigns aimed at the younger generation might not be working. Why? The simple answer is that millennials are not responsive to the same kinds of advertising methods that worked on previous generations. Now, if you’re already tired of reading this post, here’s the main point: Stop trying to advertise to millennials and just interact with them.
All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones with the biggest return.
It’s a simple tip – just read your content out loud! If it sounds odd, then it’s wrong. It’s got to be conversational. Watch the full video for more details…
Do you read your web content out loud before hitting “publish?” This week, Greg Gifford has another blog post for us over at Search Engine Land asking this very question.
The fact of the matter is that even though content signals from your website are arguably the most important part of your local SEO strategy, not many websites actually have quality content. In fact, many websites are guilty of trying to cram to many “SEO” things (like their location) into their content. The result is something that sounds spammy and robotic.
That’s not how your mama raised you! Continue Reading
In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing…
Copyright © 2024 DealerOn, Inc.
Privacy Policy