DealerOn

It’s no secret that the once-linear path to purchase has been fragmented with the advent of online shopping, but it’s been fragmented even further with mobile internet usage on the rise. In fact, we’ve said this before, but as of January 2017, nearly 50% of dealership website traffic was from a mobile device. That’s a lot. As per usual, Google has been working in their secret labs on what makes these mobile customers tick, and they’ve come up with 5 key “micro-moments” that happen in the average customer’s path to purchase. So let’s talk about these micro-moments and what your mobile website can do to deliver on your customers’ expectations.  Continue Reading

5 Things That Don’t Go On Your Mobile Site (and 5 Things that Do)

If you’ve been living under a rock, then you might not know that people are starting to use their mobile devices for browsing websites more than they use their desktops. That’s right, all that information and data, shrunk down onto a tiny phone or tablet screen. But mobile and desktop platforms aren’t interchangeable, and there are certain site elements that convert well on desktop, but not on mobile. In fact, there are things you should probably never put on your mobile site. Lucky for you, that’s what this post is all about! Continue Reading