Design for the Device

Design for the Device

Website design is about more than just having the sleekest, flashiest thing on the market, it’s about functionality. Above all, your site has to be useable, and that’s even more critical for your mobile site.

I’ve […]

By |May 3rd, 2017|Mobile, Website Optimization|0 Comments

Split Your Split Testing

Split Your Split Testing!

Let’s talk some website optimization. Everyone knows that A/B testing (or split testing) is vital to finding out which elements of your site convert best. It’s the fine art of showing your website visitors variables of things like CTAs, banner ads, click-to-call buttons, and more so that you can pick the ones that performs the very best. But, are you splitting your split testing? That is, are you testing across all platforms?  […]

Micro-Moments and Your Mobile Website

Micro-Moments and Your Mobile Website

It’s no secret that the once-linear path to purchase has been fragmented with the advent of online shopping, but it’s been fragmented even further with mobile internet usage on the rise. In fact, we’ve said this before, but as of January 2017, nearly 50% of dealership website traffic was from a mobile device. That’s a lot. As per usual, Google has been working in their secret labs on what makes these mobile customers tick, and they’ve come up with 5 key “micro-moments” that happen in the average customer’s path to purchase. So let’s talk about these micro-moments and what your mobile website can do to deliver on your customers’ expectations.  […]

By |March 1st, 2017|Education (Best Practices), Mobile|0 Comments

Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site

Should It Stay or Should It Go? A Guide to Mobile Site Optimization

5 Things That Don’t Go On Your Mobile Site (and 5 Things that Do)

If you’ve been living under a rock, then you might not know that people are starting to use their mobile devices for browsing websites more than they use their desktops. That’s right, all that information and data, shrunk down onto a tiny phone or tablet screen. But mobile and desktop platforms aren’t interchangeable, and there are certain site elements that convert well on desktop, but not on mobile. In fact, there are things you should probably never put on your mobile site. Lucky for you, that’s what this post is all about! […]

By |February 21st, 2017|Education (Best Practices), Mobile|0 Comments

Facebook Wants Your Site to Be Mobile-Friendly


If you pay attention to the world of technology and digital marketing, you’d know that anytime an internet giant like Facebook, Twitter, Google, etc talks about updating their platform, people take notice. Last week, Facebook said via its Business News Page that they will start to “prioritize” […]

By |September 6th, 2016|Education (Best Practices), Mobile|0 Comments