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DealerOn

DealerOn, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about DealerOn’s Lead Guarantee, visit our website here.

Let’s Make 2017 the Year of Honest Reviews!

 

Well, 2017 is upon us and our fearless Director of Search and Social, Greg Gifford, has got some more best SEO best practices for us. He wrote a helpful little article over at Search Engine Land, and it’s all about how to manage your business’s online reviews. The problem is that plenty of folks still have less-than-best practices when it comes to getting reviews and responding to them, and it’s high time to fix that! Continue Reading

Ranking reports don’t show SEO success

This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership.

Watch this week’s video to learn more about why ranking reports don’t really show anything helpful anymore, and what you should be seeing in your monthly SEO reports.
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DealerOn Awarded 2017 AWA for Website Platform

 

For the second time, DealerOn has been awarded an AWA for our website platform! The AWAs (Automotive Website Awards) were presented at NADA by our friends at PCG Companies, and we’re honored to have been selected as one of the 2017 winners for the “Website” category. These awards are given out annually, based on independent research done by the PCG folks, as well as vendor demonstrations. The DealerOn team works very hard to make sure that our products are the best they can be, and we’re privileged to be recognized by our peers in this way. 
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DealerOn Rocked NADA 2017 with Our Best Booth Ever!

 

Starting Thursday, January 26, New Orleans was overtaken by the NADA 2017 Conference & Expo. Over 20,000 folks from the automotive world attended, and several hundred vendors were there to showcase their very best. Among them was yours truly, DealerOn, Inc. We brought our A-Team and the best booth you’ve ever laid eyes on. Why do we say that? Keep reading, and you’ll find out.

But before we begin, we’d be remiss not to include the fact that DealerOn is now an FCA-approved website provider! The announcement went live last Friday morning, talk about perfect timing. That’s right, FCA dealers, your options for websites just got a whole lot better. Get some more details about it here.

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Are you REALLY thinking mobile first?

“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting your dealership’s strategy.

The links we mention in the video are:
Page speed post from Moz: moz.com/learn/seo/page-speed
Page speed as a ranking factor: bit.ly/mobile-page-speed
Mobile first index info: bit.ly/mobile-first-faq

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