We were THRILLED to learn that we’ve won the Best Local SEO Blog in BrightLocal’s annual poll! The competition was stiff—we were running against over 40 excellent blogs as a brand new, write-in entry, and were the only company in digital auto to be considered. We’re happy to say our commitment to education and the spread of expert knowledge won out in the end, and would like to thank everyone who voted for us.
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For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future).
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Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answers at the tips of their fingers (and they want them now), having a fast mobile site has never been more important.
Speed has been a ranking factor in Google’s algorithm for a long time, but only for desktop sites. It was recently announced that mobile page speed will start to count as a ranking factor in July, so it’s time to find out if your dealership’s site measures up to Google’s standards.
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Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you.
The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels, # of reviews, etc. And while structured data is a fairly standard web development tool, the amount of traffic you get to your website depends on how well you use it.
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If you haven’t heard, the Jeff Wyler Automotive Group has recently released a car subscription service. So basically, it’s kinda like Dollar Shave Club, but way more than a dollar and you get cars instead of razors…
Like everyone else in the industry, we were intrigued. I’m friends with Kevin Frye, the eCommerce Director for the group, so I set up a quick phone interview to chat about the new FastLane service. Kevin was kind enough to take some time and answer our questions, and we’re sharing the entire interview in this week’s Wednesday Workshop video.
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