Google has recently rolled out “department listings” for auto dealers – which means you might have a few phantom Google My Business listings for your dealership that you don’t know about!
In this week’s video, we walk you through what the listings are and why they’ve appeared, then we show you exactly how to find these “phantom” listings (if you have any). We also show you exactly how to claim and optimize these new department listings.
For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us!
That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but the best thing you can do is test EVERYTHING you hear. See how things work for your dealership. Every dealership is different, so there’s no guarantee that something that works for someone else will work for you.
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Last month, my column at Search Engine Land tackled a topic that the SEO industry sometimes struggles with: educating clients. I still believe that a well-educated client is a happy one, and if you ever struggle to understand exactly what it is your SEO vendor does, it might be time for an honest conversation with them.
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If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside look at our signature Pricing Tool that puts you behind the wheel of your dealership’s pricing. Continue Reading
For this week’s Wednesday Workshop, we thought we’d give you a little behind-the-scenes peek… Dealers are always asking us how we shoot our videos, what equipment we use, and what software we use – so this week, we’re showing you!
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