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The DealerOn Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success.
Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely important to choose a website that really works, instead of one that you think is pretty.
Over at Search Engine Land, we have another helpful guest blog post from Greg Gifford, DealerOn’s Director of Search and Social. The topic of Local SEO is oh-so-important to businesses trying to rank in their geographic areas, so don’t miss out if your dealership is having trouble beating out the local competition. Continue Reading
Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on.
It’s what makes the aliens in Independence Day look just as scary on your TV at home as they did in the theater.
Your websites are the same way (or, at least, they should be). They need to be formatted for mobile platforms, large-scale displays (like TVs and giant monitors), tablets, desktops, etc. Otherwise, your customers will get lost in the transition…or lack thereof. But there are some potholes along the way that some companies get themselves stuck in if their website provider isn’t using RESS methods correctly.
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