Category

Search Engine Optimization (SEO)

In Best Practices, Search Engine Optimization (SEO), Video

Down With Misleading Dealership Reports!

Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco…

This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or from your manufacturer, make sure that it’s got actionable data in the report! If the report is a bunch of fuzzy numbers and not-quite-clear information, it’s impossible to make intelligent decisions for your dealership.

Check out this week’s video for more insight into why these reports are bad, and what you can do when you get one…

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In Search Engine Optimization (SEO), Video

How long does SEO take?

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results.

We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how everything fits together, and why you need an expert handling your SEO.

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In Best Practices, DealerOn, Search Engine Optimization (SEO)

10 tips for avoiding shady SEO providers

how to spot shady SEO providers

Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability to right the ship before it goes full Titanic.

Some of the red flags you should be watching out for are:

  • Low quality, duplicated content
  • All you get is blog posts
  • Guaranteed ranking
  • No access to Google Analytics
  • No monthly reporting

…and, well, 5 other gems that you really shouldn’t miss.

Give a click here to read the rest and get smarter about SEO.

In Best Practices, Search Engine Optimization (SEO)

Presentation from Brighton SEO [VIDEO]

I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal).

Instead of just sharing Local SEO tips, I also talked about various methods for marketing to local customers. After burning through a few SEO tips, I talked about PPC, email marketing, video marketing, Facebook ads, and beacons.

Kick back and watch, and you’ll learn tons of helpful information about marketing to customers who are local to your dealership.

In Search Engine Optimization (SEO), Video

How to do a quick citation check

Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear.

This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources for your dealership. Whether you’re doing your own SEO or you want to check in on your provider, this tool will help you keep an eye on your citation profile.

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