Category

Search Engine Optimization (SEO)

Don’t forget the marketing part of content marketing!

In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media.

We share tips on the right kind of blog posts to write, and lots of helpful information about the social sharing side of blog posts. We explain why Open Graph tags are vital, and where and how to share links to your posts on social media.

As always, if you’ve got questions or comments, leave them down below and we’ll get back to you ASAP!

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Advanced SEO Presentation from SearchLove

This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!

They were kind enough to send the audio recording of my presentation, so I synced it up to my slides so we could share the session here on our blog. I share a ton of advanced Local SEO tips that I haven’t shared with auto dealers before, so take some time to kick back and absorb all the awesome knowledge nuggets.

As always, if you have any questions or comments, leave ’em down below!

Prove you need SEO with simple math

For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t really understand how search engines work, they’ll still see why SEO is important.

Organic visitors are your largest source of website traffic and leads – unless you’re doing something wrong. Check out the video for a simple visualization that shows why your dealership absolutely needs SEO to stay visible to local customers.

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