It’s a simple tip – just read your content out loud! If it sounds odd, then it’s wrong. It’s got to be conversational. Watch the full video for more details…
Do you read your web content out loud before hitting “publish?” This week, Greg Gifford has another blog post for us over at Search Engine Land asking this very question.
The fact of the matter is that even though content signals from your website are arguably the most important part of your local SEO strategy, not many websites actually have quality content. In fact, many websites are guilty of trying to cram to many “SEO” things (like their location) into their content. The result is something that sounds spammy and robotic.
That’s not how your mama raised you! Continue Reading
In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing…
In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch…
I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared at an automotive conference before… You definitely don’t want to miss it!
Everybody wants a great relationship with their clients, but it’s not always easy when your clients (or your bosses) don’t understand local SEO and the incredible amount of work it takes to optimize a website. If you ask our Director of Search and Social, Greg Gifford, it’s because most of us in the SEO business are so entrenched in our work that we forget not everyone knows as much about SEO as we do.
In fact, most people don’t really have a category for SEO — and they might not even know what the acronym stands for! Educating your clients needs to be one of your top priorities, otherwise you may not have those new clients for very long.
Fortunately, Greg’s written a brilliant post for our friends at Search Engine Land that talks all about how to set client expectations and set yourself (and your company) up for a successful relationship.
And, hey, if you know someone who keeps losing unhappy customers, show them this article!
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