Category

Search Engine Optimization (SEO)

10 Local Link Building Tips for 2016

 

My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver.

For this month, rather than just talk about why it’s important (it’s very important), I wanted to give specific how-to tips. In fact, I shared 10 ideas that any dealer in the country can start implementing today. From local Meetups, to creating a local resource page, to taking advantage of things you’re already doing, these tips work.

Take a look at my post here. If you’ve got any questions, leave them in the comments below and I’ll pop back in and answer them.

SEO Presentation from Digital Dealer 20 [VIDEO]

Download the slides here

Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely don’t want to miss this week’s Wednesday Workshop video!

Check out our other DD20 presentations:

Local SEO by Jeff Clark

Targeting Mobile Shoppers by Mike DeVito

The Best SEO Conferences to Attend in 2016 [VIDEO]

It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016.

We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best practices is to attend SEO conferences. With just a bit of planning, you should be able to hit a few of these conferences next year – which will help you keep your SEO strategy turned up to 11.

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