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DealerOn

Make Sure Your Website is Responsive and Adaptive

 

Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on.

It’s what makes the aliens in Independence Day look just as scary on your TV at home as they did in the theater.

Your websites are the same way (or, at least, they should be). They need to be formatted for mobile platforms, large-scale displays (like TVs and giant monitors), tablets, desktops, etc. Otherwise, your customers will get lost in the transition…or lack thereof. But there are some potholes along the way that some companies get themselves stuck in if their website provider isn’t using RESS methods correctly.

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Acura Selects DealerOn As Certified Website And Digital Advertising Provider

DealerOn, the premier car dealer website and digital marketing provider, has just been selected by Acura, as a Certified Website Provider and a Certified Digital Advertising Provider. Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs.

“We’re thrilled to be selected by Acura as one of their premier, Certified Website and Digital Advertising Providers,” said Ali Amirrezvani, DealerOn’s CEO and President. “We’re no stranger to helping Acura dealers dominate their local markets, so we’re very excited that DealerOn will be able to help even more Acura dealers generate more leads and sell more cars than ever before. This relationship is sure to elevate Acura to the next level.”

Acura dealers who sign up with DealerOn will benefit from DealerOn’s industry-leading responsive website platform, their sophisticated A/B testing and conversion optimization platform, and increased organic search traffic from their Google-Optimized sites.

Digital advertising customers will also receive a Google AdWords Certified Account Manager, keyword level call tracking, and Google Analytics Integrated Reporting.

DealerOn, Inc. is the leading website and digital marketing company serving the retail automotive industry. In the last 12 months, DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers.

DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. In addition to their award-winning dealership websites, DealerOn’s new offerings in automotive SEM and SEO are quickly becoming industry standards. To learn more about DealerOn’s Lead Guarantee, visit our website here.

To learn more about DealerOn’s Lead Guarantee, visit our website here.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience.  On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Joining the lineup is the next-generation, electrified NSX supercar which is a new and pinnacle expression of Acura Precision Crafted Performance.

 

10 tips for avoiding shady SEO providers

how to spot shady SEO providers

Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability to right the ship before it goes full Titanic.

Some of the red flags you should be watching out for are:

  • Low quality, duplicated content
  • All you get is blog posts
  • Guaranteed ranking
  • No access to Google Analytics
  • No monthly reporting

…and, well, 5 other gems that you really shouldn’t miss.

Give a click here to read the rest and get smarter about SEO.

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