Download the slides here
Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely don’t want to miss this week’s Wednesday Workshop video!
Local SEO by Jeff Clark
Targeting Mobile Shoppers by Mike DeVito
This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!
Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is your dealership optimizing and measuring your mobile search efforts differently?
Here are some ways you can help your dealership get the most out of your mobile marketing campaigns.
Optimize for Calls
At a minimum, you should be taking advantage of Click-to-Call technology in your search ads and what is commonly referred to as call extensions. These are buttons within search results that will immediately call your dealership when clicked. They can look like a phone icon, a “call” button, or even a link from a phone number directly in your PPC ad.
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On January 19, an amazing team of DealerOn superstars descends upon Orlando and Digital Dealer 20.
Our speakers are going to tear the roof off of Digital Dealer 20:
Starting a new year is exciting. It’s always filled with promise, enthusiasm and the hope that everything will be better than the year before. Many of us jump into the year with the tried and true “New Year’s resolutions” list of things that won’t ever get done.
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